The digital shelf levels the playing field for brands, even for new entrants and those that don’t have strategic placements in brick-and-mortar shelves. When used together with accurate, complete, rich and up-to-date content, the digital shelf helps brands to connect with shoppers in a more personal and meaningful way.
This means that brands must take the digital shelf seriously, here’s why:
Consumers are increasingly researching, discovering and purchasing products online — across channels and devices, at any time. Instead of physical aisles, shoppers navigate the digital shelves or search results to find, compare and buy products. Therefore, to succeed, you must ensure that your products shine and have a prominent place on the digital shelf.