Product Information Management (PIM) is a data management solution that, by importing, integrating and consolidating product data, meets these challenges. It delivers an array of other benefits too, including the ability to build enhanced customer experiences, optimize internal processes and strengthen partner network relationships.
Customers today are hungry for information, and they also expect to find the products they need quickly and easily. This is true whether they’re shopping at a brick-and-mortar store, via PC and mobile, or through newer channels such as apps and social media.
In this multichannel world, brands and retailers need to offer engaging product content to stand out. In this way, they can meet the expectations of their customers, increase sales and build brand loyalty. But... creating great product experiences is hard. That’s typical because of a combination of such factors as company silos, manual processes, outdated systems, inconsistent data and just the sheer amount of information companies hold.