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Digital Commerce for B2B

Our B2B Digital Commerce solution is designed to streamline complex sales processes, enhance buyer interactions, and accelerate growth through a tailored online platform for business-to-business transactions.

Unified commerce for connected businesses.

Connect every channel

Deliver a unified experience by ensuring consistency across websites, apps, social media, and physical stores. Create seamless, connected interactions at every customer touchpoint.

Uncover buyer needs

Analyze market trends and purchase patterns to uncover customer needs and behaviors. Use these insights to craft personalized strategies that connect sellers with buyers.

Command your product data

Stay agile and responsive with data-driven decisions. Optimize offerings, refine strategies, and adapt quickly to market changes for continued growth and impact.

What is a B2B digital commerce system?

A digital commerce system for B2B revolutionizes how businesses connect and collaborate, making online transactions between businesses seamless and efficient.

Unlike traditional ecommerce platforms tailored for individual shoppers, this platform for the B2B market is purpose-built to meet the intricate demands of business buyers and B2B product sellers.

Whether it’s streamlining bulk purchases, offering personalized pricing, or customizing workflows to fit unique processes, these systems empower businesses to operate smarter, faster, and more effectively in the digital landscape.

Fuel supply chain connectivity with B2B eCommerce.

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Content-driven commerce

Ensure consistent, high-quality content across all channels by refining product descriptions, images, and specs. Boost conversions and enhance buyer experiences effortlessly.

Faster product launches

Automate data management to accelerate product launches. Easily update details and share accurate information across every touchpoint with minimal effort.

Personalized buyer experiences

Harness first-party data to create tailored product experiences. Deliver relevant content that boosts engagement, builds loyalty, and fuels business growth.

Integrate buy-side and sell-side

Unify procurement and sales processes for seamless operations. Ensure consistent product information and streamlined workflows across the B2B commerce ecosystem.

Why is digital commerce crucial for B2B companies?

The B2B buyer landscape has gone digital, with tech-savvy professionals now demanding the same seamless, omnichannel experiences of top B2C retailers.

Gone are the days of clunky transactions and limited touchpoints — today’s B2B buyers expect intuitive, customer-first interactions at every stage.

For B2B product sellers, embracing digital commerce is not just a strategy; it’s the key to staying competitive, relevant, and ahead in a digital-first business world.

Integrated solutions for connected B2B

Smart AI-powered solutions for sellers

Boost precision and automate data enrichment with Contentserv’s AI-driven PIM, ensuring optimized, high-quality product listings everywhere.

Seamless product data distribution

Reach every corner of the market, from niche shops to top-tier retail platforms, with consistent and accurate product representation.

Scalable cloud infrastructure

Grow effortlessly with Contentserv’s cloud-native platform, built to handle expanding catalogs, new sales channels, and shifting market demands.

How does digital commerce work in the B2B sector?

Smart account management

Manage multiple buyers under one account with customizable permissions to maintain full control.

Tailored pricing

Craft personalized pricing that matches contracts, volumes, and client agreements — because one size never fits all.

Procurement, simplified

Make reordering a breeze with tools to track order histories, reordering, and provide real-time updates automatically.

Seamless systems integration

Sync up for success with real-time inventory updates, accurate product data, and smooth order fulfillment every step of the way.

What our B2B clients are saying

Hammerbacher: Lightning-fast product information for retail partners

Read case study

"We want to make it as easy as possible for retailers to sell our products and extend our USP — the fastest delivery — to include data provision as well. This way, customers don't even have to think about other suppliers. At the same time, it’s just as important for us internally to work efficiently and simplify our tasks with as much automation as possible. With Contentserv, we now have the tools to realize our goals. And the company, together with the implementation partner Valantic, provided us with the best all-around package."

Andreas Hammerbacher Marketing & Sales at Hammerbacher GmbH

Types of B2B digital commerce

Wholesaler platforms

Simplify bulk transactions, shipping options, and volume discounts with cutting-edge ecommerce tools. Leverage advanced analytics to uncover key trends, fine-tune inventory management, and set winning prices.

Showcase expansive product catalogs

Present your entire product range with clarity and ease, ensuring customers find exactly what they need.

Streamline operations via automated order processing

Accelerate workflows and reduce errors with systems designed to handle orders seamlessly.

Offer customized pricing that meets the needs of bulk buyers

Deliver tailored pricing solutions that strengthen relationships and drive repeat business.

Manufacturer platforms

Streamline supply chains and boost production efficiency with real-time data insights, enabling predictive maintenance to keep machinery operating at peak performance while minimizing downtime.

Automate procurement seamlessly

Simplify sourcing and purchasing with streamlined processes that save time and resources.

Optimize inventory with precision

Ensure just-right inventory levels with data-driven strategies that reduce waste and improve efficiency.

Foster collaboration with suppliers

Strengthen partnerships and communication with tools that keep suppliers and manufacturers perfectly in sync.

Marketplace solutions

Connect seamlessly with multiple buyers and sellers to enable efficient transactions across industries like industrial equipment, healthcare, and technology.

Expanded market reach

Gain access to a broader network of buyers and sellers, opening doors to new business opportunities and industry partnerships.

Streamline transactions

Simplify the buying and selling process with digital tools that eliminate bottlenecks and ensure fast, accurate order fulfillment.

Improve collaboration

Enhance communication and coordination between parties, fostering stronger relationships and better outcomes for all stakeholders.

Omnichannel solutions

Combining offline and online sales, omnichannel platforms enable businesses to deliver a consistent customer experience across all touchpoints.

Enhanced buyer engagement

Provide a consistent and cohesive experience, ensuring buyers can interact with your brand effortlessly across multiple channels.

Greater operational efficiency

Streamline workflows by connecting online and offline processes, reducing redundancies, and improving overall efficiency.

Increased sales opportunities

Maximize revenue potential by meeting buyers wherever they are — online, in-store, or across other touchpoints.

Your next step in B2B digital commerce solutions

Digital transformation has redefined how businesses connect, collaborate, and thrive. Staying ahead isn’t optional — it’s essential. With Contentserv’s digital commerce for B2B product sellers, you can simplify processes, elevate buyer experiences, and seize new growth opportunities.

Whether scaling operations, boosting buyer-seller relationships, or fine-tuning your product strategy, our platform empowers you to stay ahead.

Ready to future-proof your business? Step into the next era of business-to-business digital commerce — where innovation fuels success.