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AI and PIM — Trends, technologies, and future strategies

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AI and PIM — Trends, technologies, and future strategies

Imagine a world where every piece of product information is not just centrally stored but highly optimized, enriched, and used to its full potential. Customer interactions are not just transactions but personalized, intuitive experiences that build lasting relationships. This is where Artificial Intelligence (AI) and Product Information Management (PIM) come together in a seamlessly integrated landscape, providing organizations with new opportunities for growth, efficiency, and customer satisfaction. As Forrester Principal Analyst Chuck Gahun emphasized, “Gen-AI is becoming embedded as a capability within CMS, DAM, and PIM systems, enabling enterprises to create new content for digital and print channels.”

Today, companies generate an enormous amount of data, especially regarding product information. In fact, the average organization sees its data volumes grow by 63% each month – and six in ten organizations say they can’t keep up. While PIM systems have significantly mitigated the challenges of organizing and centralizing this data, the need for efficient data management remains a concern. This is where AI steps in — enabling companies to automate significantly various tasks, including data onboarding, content enrichment, and contextualization. 

By leveraging AI-powered PIM solutions, companies create quality content for digital commerce and gain invaluable benefits in terms of time savings and cost efficiency. This article will delve into the intersection of AI and PIM, shedding light on current trends shaping the industry. We'll explore how businesses can harness these technologies to create seamless customer experiences, fostering genuine connections and loyalty.

Enhancing customer experiences in the digital era

What truly makes for a good customer experience? Today, customers are loyal to businesses and products, consistently delivering exceptional value with minimal friction. And 73% identify customer experience as influential in their buying decisions. The challenge lies in effectively integrating technology to enhance customer experiences and avoid frustration in data handling. Companies are navigating this by investing in data management systems, AI-driven solutions, and predictive analytics, ensuring these tools enhance human-like interactions.

To win buyers over, you must create personalized experiences that resonate across all your channels. As Mckinsey observes, companies that excel at personalization generate 40% more revenue than their average counterparts. With the right data and a customer-centric mindset, you can build tailored and seamless experiences. That starts by creating a central source for all the product-related assets and data that flow in and out of your business. This is where PIM steps in.

Integrating AI capabilities into PIM systems takes personalization to the next level by allowing you to create highly targeted marketing campaigns and product recommendations. AI automation simplifies tasks, enabling you to focus on improving overall customer experiences. Notably, 92% of companies have already embraced AI-driven personalization to drive growth.

Seamless customer experiences powered by AI and PIM

In today's digital landscape, organizations increasingly rely on the powerful synergy of AI and PIM. This comprehensive approach includes a series of critical steps to ensure a holistic customer experience.

  • Product data collection and cleansing 
    Introducing AI can make the data collection and cleansing process much smoother. AI-powered PIM systems are capable of handling multiple data structures and file formats. They automatically decode and import data, employing machine learning algorithms to identify discrepancies and inaccuracies within vast datasets. With reliable, error-free data at your fingertips, you can build trust with your customers and empower them to make informed purchasing decisions. 
  • Product data onboarding 
    AI-driven PIM solutions are key to seamlessly onboarding supplier information into your database. They extract, categorize, and verify data from multiple sources, improving your time-to-market and product visibility. ChatGPT is an example of how AI can improve data onboarding within PIM software. When integrated with PIM, it helps map data, detects correlations between Excel standards and the PIM system, and improves data integrity.
  • AI-automated product descriptions
    Integrated AI algorithms craft compelling and personalized product descriptions. By analyzing product attributes and customer behavior, these algorithms generate engaging content. AI-enhanced descriptions capture the essence of each product, catering to diverse customer preferences. This automation saves time and ensures that product descriptions resonate with the target audience.
  • Content creation and enrichment
    AI-driven solutions are transforming content development and significantly reducing the time spent on content creation. Integrated with PIM systems, content automation platforms like textengine.io and language models like ChatGPT enable automated text generation, quickly generating targeted product descriptions and SEO-friendly content. These integrations help create high-quality and creative marketing campaigns.
  • Personalization and contextualization 
    In the era of customer-centricity, delivering personalized experiences is no longer an option but a necessity. With 71% of consumers expecting personalized interactions, integrating PIM with AI becomes crucial. These systems can offer tailored product recommendations and content by analyzing vast datasets, including purchase history and behavior. This context-based marketing delivers positive product experiences and increases customer satisfaction.
  • Product content translation
    Providing a localized experience has become crucial to reach and connect with your customers everywhere. To make this process easier, you can combine the power of a PIM system with translation services available through API such as DeepL or TransPerfect allowing you to centralize and easily manage all your translation projects. These tools accurately translate product information into multiple languages, ensuring linguistic precision and cultural relevance.
  • Insights and feedback
    AI-driven PIM solutions provide actionable insights by analyzing customer interactions and feedback. Through advanced algorithms, these systems identify patterns and correlations within the data, discern customer preferences, and comprehend feedback sentiments. Using natural language processing (NLP) and sentiment analysis, they gauge customer sentiments accurately. This analysis provides critical insights, empowering you to optimize strategies, enhance products, and quickly respond to market changes.

AI-powered tools

Over the last decade, AI has become embedded in every aspect of our society. A recent IBM study estimates that 35% of businesses have already adopted AI — and even more (44%) are working to integrate it into their current applications and processes. So, let’s look at some of the best AI applications available to optimize customer experiences.
  • Chatbots
    Chatbots support a range of digital and voice channels to offer users a conversational self-service experience at scale. According to research from Stanford and MIT, they can even help boost worker productivity by 14%. Tech giants, including Google, with Bard, and OpenAI, with ChatGPT, are democratizing this technology. Chatbots use NLP technologies to conduct, interpret, and learn from human interactions. They are becoming integral in various sectors — from sales to customer support.
  • Content creation
    Imagine having a personal AI writer readily available, crafting content precisely and quickly. 43% of marketing professionals agree that AI facilitates a quicker content creation process. With AI-powered tools like Jasper and Anyword using deep learning algorithms to produce human-like text, businesses can streamline content creation but still authentically connect with their audience. Jasper offers cutting-edge deep learning capabilities, while Anyword specializes in natural language processing, ensuring engaging and tailored content.
  • Image creation
    AI has ushered in a new era in image creation. Platforms like Midjourney and Stable Diffusion are pioneers of this transformation. Midjourney, with its vast user base of 15 million, showcases the potential of AI in democratizing creativity, allowing users to translate their visions into digital art. Similarly, Stable Diffusion epitomizes the synergy between human imagination and AI, offering stability and reliability in the creative process. For businesses, integrating AI in image creation streamlines marketing efforts and enhances brand engagement, enabling dynamic text-to-image generation for efficient visual communication.
  • Video creation
    AI-driven platforms like Descript and Runway have revolutionized video creation, blending human creativity with advanced technology. Descript simplifies editing by transcribing audio into editable text, while Runway empowers creators with tools for stunning visual effects and animations. AI-generated videos are created using algorithms that analyze various data inputs such as text, images, and audio to produce a video output.
  • Translation
    72.4% of customers prefer to buy in their own language. So, if you aren’t localizing content into native languages, you’re missing a huge opportunity. Making sure descriptions are correct for every market can be extremely time-consuming, but using AI can simplify that process. Translation services like DeepL grasp the subtleties of languages, producing highly accurate translations. When integrated with PIM, AI-driven translation can ensure seamless localization of marketing materials. “All these enhanced capabilities enable ecommerce businesses to increase the quantity of products available for syndication and increasing geographical reach for top-line business growth,” highlights Forrester Principal Analyst Chuck Gahun.

The benefits of using AI

According to a study by Statista, the global AI market is set to increase up to 54% every single year. This growth drives the creation of a next-generation workplace that thrives on seamless collaboration between enterprise systems and individuals. The following are the primary advantages of AI:

  • Automate decisions
    AI transforms decision-making processes across industries by evaluating data and variables in complex situations. This enables companies to make faster, more well-informed decisions. By 2025, AI is projected to improve decision-making time by up to 40% in some companies. By incorporating AI into business decision-making, organizations can gain a competitive advantage by making more data-driven and strategic decisions.
  • Save time and money
    Implementing AI in marketing has proven incredibly beneficial for small businesses, with 60% reporting significant time and efficiency savings. A key advantage lies in AI's ability to automate repetitive tasks, allowing teams to save time and redirect their energy toward more crucial work. Additionally, predictive analytics and maintenance prevent costly breakdowns and downtime, contributing further to financial savings.
  • Create real-time personalization
    AI-driven personalization goes beyond customer service; it permeates various aspects of businesses. By analyzing vast amounts of customer data, AI tools can identify patterns and preferences, enabling brands to offer tailored product recommendations, content, and marketing messages. Companies like Amazon, Netflix, and Spotify leverage AI to personalize user experiences, setting new industry standards for tailored content. Notably, 47% of business leaders identified data accuracy as the foremost criterion when measuring the effectiveness of AI-driven personalization.
  • Increase the return on investment (ROI)
    AI can help businesses increase ROI by better targeting their audience, analyzing customer data, and optimizing their campaigns. 98% of CEOs recognize the immediate business benefits of implementing AI capabilities. By tapping into AI-driven insights, companies can refine their marketing strategies, maximize customer engagement, and ultimately boost their ROI. However, the dynamic nature of AI demands continuous training and updating. As data changes and business needs evolve, retraining and optimizing AI models is crucial.
  • Predicts sales outcomes
    AI-driven predictive analytics helps businesses anticipate market trends and consumer demands. By making data-driven forecasts, companies can adjust their strategies proactively, reducing risks and maximizing profits. It also helps identify potential leads and customer segments, allowing sales teams to focus their efforts more efficiently. Many organizations are turning to AI to enhance sales forecasting accuracy, with 57% of high-performing sales teams using these tools to improve processes and customer experiences.

Streamlining PIM with AI: from onboarding to channel insights

In the dynamic world of eCommerce, AI is revolutionizing product information management, offering unmatched precision and efficiency. Here are some examples of how AI transforms your PIM process from start to finish:

Onboarding: Automating data management

  • Product data onboarding: Using advanced algorithms, AI generates comprehensive data models for effortless product data onboarding from multiple sources and formats.
  • Data validation: AI ensures accurate and consistent product information across channels through data validation and enrichment.
  • Mapping: AI simplifies mapping tasks by proposing common-sense matches between Excel file columns and catalog templates. In value mapping, AI streamlines data integration by suggesting consistent term matches (e.g., 'mango' to 'yellow').
  • Text creation: AI supports text creation and optimization during data onboarding, allowing customization of parameters such as intonation, length, format, bullet points, language, and more.

Optimization: Customer-centric insights

  • Product data consolidation: AI identifies patterns and relationships within the data, ensuring comprehensive consolidation. By automating this process, businesses save time, reduce errors, and ensure a unified and accurate product database.
  • Data quality: Integrated with PIM, AI automates deduplication, consolidation, normalization, and validation to meet data quality standards.

Content creation and enrichment: Personalized content

  • Data enrichment: To maintain the precision and relevance of your product information across various channels, AI identifies correlations, extracts insights, and associates relevant metadata.
  • Contextualization: AI enhances contextualization by analyzing data, understanding product attributes, and customizing content based on personas.
  • Translation: AI facilitates the entire translation process by employing advanced algorithms to interpret and convert text between languages accurately.
  • Content enhancement: AI enables the delivery of dynamic and engaging product experiences by leveraging syndicated insights.

Syndication and channel insights: The ultimate customer experience

  • Channel insights: AI ensures content relevance and effectiveness by analyzing real-time data from various channels, identifying successful content elements, and suggesting strategies to enhance existing content.
  • Channel performance optimization: With real-time channel insights, AI can enhance content strategies and boost conversions.

PIM meets AI: Contentserv-ed on a silver platter

Integrating AI solutions marks the natural evolution of PIM systems — optimizing operations, enriching customer interactions, and fostering loyalty in the ecommerce world. Contentserv is leading the way by seamlessly incorporating AI capabilities into its robust PIM platform. With Contentserv’s advanced features, you can effortlessly harness the power of AI for effective product information management.

In our Marketplace, you'll find an array of AI-powered integrations and connectors tailored for different industries. Cara, our Artificial Recommendation Agent, acts as a versatile interface to various AI applications, offering you unparalleled flexibility without vendor restrictions. Moreover, our microservices automate tasks such as creating product descriptions, translations, and data mapping, enhancing your operational efficiency.

These capabilities offer a wide range of benefits for Contentserv customers — from increasing customization across sales channels to avoiding product data inconsistencies. The best part? We're committed to leveraging our AI capabilities to develop an even more intuitive PIM. As we roll out new advancements, you'll enjoy the benefits firsthand.

Experience the power of ChatGPT with Contentserv!

Watch our webinar for a deep dive into data onboarding, content enrichment, and contextualization.