Product content enrichment
Combine product information and digital assets to deliver the experience your customer’s demand.
Want to build powerful product stories?
To successfully sell a product across multiple channels and countries, you’ll need more than basic facts such as a unique product identifier, description, size, color, etc. Today's buyers expect rich and engaging product content that includes detailed descriptions, stories, images, videos, articles and more. Simple content is no longer enough.
Create product pages that convert
Product data enrichment improves the quality of your data, allowing you to achieve a 360-degree view that includes product descriptions, digital assets, rich media, product bundles, kits, upsells and more. With enhanced content, you can communicate, engage and build a trusting relationship with your customers, leading to not just more sales but endorsement and loyalty.
Outshine the competition with enhanced content
Deliver high quality, below-the-fold, enhanced content like comparison charts, graphics and videos combined with associated product information across all your touch points for a powerful and engaging product experience across the digital shelf.
Captivate your customers with more options
Create and manage references to other products like spare parts, bundles, upsells, cross-sells, e.g., “shop the look” or “you may also like” products across your product catalog for improved relevancy and value.
Drive more traffic to your product pages
Boost SEO by maintaining and optimizing product data attributes to achieve high ranking for product detail pages and category landing pages by configuring metadata on object types, reference types, attributes, workflows and business rules.