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PREFA adopts best-of- breed solution for PIM and DAM

"We can finally dismantle our data silos that have grown over time and, as one team,revolutionize our product information management so that we can serve our customers even better in the future.”

- Nicolas Nowak, Digitization Marketing Manager

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About PREFA

For more than 70 years now, PREFA Aluminiumprodukte GmbH has made a name for itself all over Europe when it comes to the development, production, and marketing of aluminum roof and facade systems.Based in Marktl, Lower Austria, the company is part of the CAG Holding corporate group owned by Dr. Cornelius Grupp. PREFA employs over 600 people in total across 23 countries and produces its more than 5,000 products exclusively in its two factories in Austria and Germany.

PREFA markets its products both to suitable roof plumbing specialists, architects, and planners, and directly to building owners, whom they also connect with trained tradespeople in their area. Communication is therefore geared toward both B2B and B2C. To this end, PREFA uses a wide range of channels, including its own website, content marketing, social media, a partner platform, PoS and print advertising, print materials, and TV and radio advertising.

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Facts and figures

Have a look at a few key facts about PREFA's business model.

Industry: Manufacturer of aluminum products for buildings and flood protection

Target market: Active in 23 European countries

Number of products: Over 5,000 items

Producing: Aluminum roof and facade systems and drainage systems

Contentserv solution used: PIM and DAM

Channels - Online: Website, partner platform, social media

Channels - Offline: Magazines, PoS, print catalogs, price lists, data sheets

Channels - MediaTV and radio advertising

The challenge and goals

PREFA has grown continuously in recent years. Internal business processes and systems were not always able to keep pace with this growth. The company lacked a reliable, central source for the management of extensive product information and marketing materials in particular.

So, it was impossible to make sure that all data, additional information, and associated digital assets were consistent, transparent, comprehensible, and always up-to-date and could be used efficiently for all output channels. By the same token, this meant that keeping all the output channels up-to-date required a great deal of manual effort, which posed a risk to further growth.

The situation
  • Departments worked with different systems, filing structures and file formats (such as Excel and InDesign) – there was no central point of contact for product information.
  • There was no link between product data in the ERP and digital assets in the existing Canto Cumulus DAM. Coordinated versioning, allocation and where-used lists were virtually impossible to implement.
  • Numerous manual processes made it a never-ending task to create and provide up-to-date output-ready product information for the various channels.
  • There was no central team coordination via workflows – manual approval processes took a lot of time.
  • Internal stakeholders could not access central, reliable information about the product.
Objectives
  • With Contentserv, a central system for product information management and digital asset management was to be introduced, completely replacing redundant data storage.
  • As a single point of product truth, the system should always guarantee up-to-date, consistent, reliable and comprehensive product information for all external touchpoints as well as for internal stakeholders.
  • Central workflows and a high degree of automation should guarantee simplified, efficient and reliable collaboration between all specialized departments. Thanks to excellent user guidance, the system should be very well received by all users.
  • Future expansion stages, such as the connection of translation management and outputs for website and print, should further increase operational efficiency and thus create the basis for further company growth and consistent brand perception.
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“With Contentserv, we have a central place where we can manage our media assets and our product data at the same time. This ensures that all data are always correct and up-to-date. We can finally dismantle our data silos that have grown over time and, as one team, revolutionize our product information management so that we can serve our customers even better in the future.”

Nicolas Nowak, Digitization Marketing Manager at PREFA

Why Contentserv?

  • In response to an initial inquiry, Contentserv immediately set up a showcase using data provided by Emmi so that the team could view their own product information in the PIM/DAM system directly.
  • For the teams involved, the PIM/DAM software was immediately intuitively accessible and thoroughly impressive in terms of usability. This is an important factor for ensuring that employees also work efficiently and enjoy using the system.
  • The cloud solution provides the ideal conditions for all parties to collaborate via a central system, even at the international level. In addition, the PIM/DAM system can be scaled and flexibly adapted in parallel with the business without burdening the company’s IT structures.
  • The solution’s overall package with its range of functions, flexibility and scalability as well as advice and partnership on an equal footing sealed the deal.

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