Empowering global harmony through scalable innovation
Contentserv’s cloud solution united all crucial functions for Electrolux, offering extensive integration capabilities to seamlessly connect a network of over 15 systems across their intricate infrastructure. This holistic approach enabled the brand to create a single, cohesive system, allowing streamlined data flow and efficient communication across departments.
Partnering with Parsionate was key to this transformation, as they delivered a proactive consulting approach, offering innovative solutions that went beyond simply fulfilling requirements. By choosing a partner that actively contributed to reimagining processes, Electrolux benefited from fresh perspectives that aligned perfectly with their digital ambitions.
With Contentserv already in use within Electrolux US, the deployment was a strategic step toward global data harmony, leveraging previous successes to bring consistency and clarity across regions. The SaaS model also aligned with Electrolux’s IT strategy, providing a scalable, maintenance-free, and risk-free cloud-based solution that’s perfectly suited to meet the brand’s long-term growth and efficiency goals.
The Contentserv PIM solution provides great flexibility in data generation, with users managing an impressive amount of data (2,400,000 attributes, 24,000 references, and 172,000 ean/UPC barcodes). Export procedures integrated into the solution speed up the automatic creation and editing of catalogs and web pages, allowing Lacoste to export up to 40,000 items daily. Users can then assemble images, technical attributes, and prices by simply dragging and dropping them onto dynamic models subject to pre-established rules.
Other significant advances include the ease of creating new attributes such as information that allows consumers to refine their choices and maximize their shopping experience. This process used to take several months and now takes only 2 or 3 weeks. Furthermore, as fashion is governed by seasons, it is necessary to reconfigure entire offerings every six months. The Contentserv PIM solution allows Lacoste to maintain the attributes (about 300 per product) of the models that remain on sale, and thus, avoids rebuilding the catalog from scratch.