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+ Growth
  • Increased market reach through enhanced product visibility
  • Boosted sales by offering a seamless omnichannel experience
  • Expanded product portfolio with ease of integration
  • Strengthened customer relationships through accurate information
+ Effiency
  • Streamlined workflows for faster product onboarding
  • Improved data accuracy reducing errors in product information
  • Centralized product data management saving time and resources
  • Enhanced collaboration across teams leading to quicker decision-making

"We currently work in 36 languages and maintain over 60 websites with just this one solution – an incomparable value that Contentserv offers on a daily basis. It’s not by chance that Contentserv is one of the leading systems."

Matthias Holder
Head of PIM/MAM, Uzin Utz AG

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About Uzin Utz

Originally founded as a manufacturer of chemical products such as detergents, shoe polish, and floor cleaners, the company laid the foundation for its impressive development in 1948 with the introduction of a floor adhesive. Since then, Uzin Utz has become known as a full-range supplier of flooring systems, and its six core brands cover everything the industry requires.

The family-owned company, which has been in business for more than a century, is represented in around 50 countries and focuses strongly on innovation and sustainability. With just under 1,400 employees worldwide, Uzin Utz generated a turnover of around 479 million euros in 2023.

ing value-for-money brand for digital lifestyle and gaming accessories. Operating in over 50 countries, Trust focuses on providing consumers with cleverly designed products to get the most out of their device – and their day, with a current range of 800+ products for computers, mobile devices, gaming and more. Founded in 1983, Trust International B.V. operates under four globally active brands: Trust, Trust Gaming, Trust Urban and Trust Smart Home.

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Pain

From chaos to clarity in product management

Uzin Utz faced the common struggle of inconsistent product information management. With data scattered across various systems and handled differently by employees, maintaining quality was a challenge. Marketing relied heavily on Word and Excel lists, which were manually sent to an agency for creating product data sheets and other documents. This cumbersome process led to poor data quality, filled with errors and inconsistencies.

Given their extensive product range and the strict regulations in the construction industry, Uzin Utz was losing valuable time and resources. The complexity of different container sizes and multiple languages only compounded the issue. They needed a robust PIM/DAM solution to enhance data quality and accelerate time-to-market significantly.

However, with a fast-moving ready-to-wear market, the colossal manual entry of different product data (6,000 color references per season, assortment tracking, product feature updates in different languages, etc.) became extremely challenging. Furthermore, primarily using spreadsheets for this purpose was very time-consuming and error-prone. These files quickly became archaic in the context of Lacoste’s digital transformation and they would often contain numerous data entry errors, which resulted in a slow time-to-market that was harmful to sales. Another major challenge involved variable data such as collections, which must be renewed every six months and had to take into account the difference between the Northern and Southern hemispheres.

Therefore Lacoste needed to adopt a tool that would streamline the creation and distribution of its product catalogs on both its merchant and marketplace sites. This made it clear that Product Information Management (PIM) was the right solution to quickly enrich databases, accurately aggregate content, and shorten time-to-market, all while increasing agility and flexibility.

Aim

Transforming data chaos into a unified vision

Uzin Utz set out to revolutionize their processes by implementing a PIM/DAM solution that would centralize and standardize product information management. The goal was to effectively eliminate potential error sources and significantly enhance data quality while reducing time-to-market. Key priorities included:

  • Establishing high product data quality through PIM/DAM as a Single Source of Truth
  • Automating the creation of product data sheets with predefined workflows and clear task allocation
  • Developing smart packaging solutions by adapting design templates for paper packaging bags with minimal input
  • Building a solid database and suitable interfaces for launching the company’s webshop and sharing product information with customers
  • Simplifying translation management via the PIM/DAM system

Collaborating with SDZeCOM, Uzin Utz clearly defined their requirements to select the most suitable PIM/DAM system. Contentserv emerged as the ideal choice due to its extensive features, numerous interfaces, and user-friendly design. With over 100 users across the corporate group, the system is accessible to non-specialists, facilitating broad adoption within teams.

Initially, the focus during the 2016 implementation was on automating product data sheet creation, which quickly showcased the benefits and encouraged employee buy-in. In subsequent years, Uzin Utz integrated various features, including connections to InDesign, efficient data exchange with customers and agencies, and BIM access for architects. With Contentserv as the Single Source of Truth, Uzin Utz achieved a high-quality database that automated connections to their websites and supported the development of their online shop.

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Gain

From challenges to triumph: the power of data transformation

The integration of Contentserv, alongside comprehensive support from SDZeCOM, quickly proved its value after implementation. The ability to generate data sheets at the push of a button significantly enhanced efficiency and speed. This success led Uzin Utz to further expand this principle, allowing them to design and modify packaging, including product data and country-specific labels, with just a few clicks.

Beyond streamlining previously manual processes, the introduction of PIM initiated numerous developmental advancements. With Contentserv, Uzin Utz could launch their online shops, create a floor navigator, and develop a consumption calculator to determine optimal order quantities. Digital displays at partner locations now provide deeper insights into the company’s product range, all connected via Contentserv. Though the initial implementation phase is complete, the company continues to explore new possibilities. Uzin Utz is now poised to share their success stories and inspire other businesses through best-case scenarios, showcasing the potential of a well-executed PIM/DAM introduction.

The intuitive operation and extensive features of Contentserv set it apart from other systems. The broad connectivity options and opportunities for further development align perfectly with Uzin Utz's future ambitions, including leveraging their software development capabilities. The detailed requirements workshop conducted by SDZeCOM, coupled with exceptional guidance, created a positive impression that has been validated through their collaborative experiences.

The Contentserv PIM solution provides great flexibility in data generation, with users managing an impressive amount of data (2,400,000 attributes, 24,000 references, and 172,000 ean/UPC barcodes). Export procedures integrated into the solution speed up the automatic creation and editing of catalogs and web pages, allowing Lacoste to export up to 40,000 items daily. Users can then assemble images, technical attributes, and prices by simply dragging and dropping them onto dynamic models subject to pre-established rules.

Other significant advances include the ease of creating new attributes such as information that allows consumers to refine their choices and maximize their shopping experience. This process used to take several months and now takes only 2 or 3 weeks. Furthermore, as fashion is governed by seasons, it is necessary to reconfigure entire offerings every six months. The Contentserv PIM solution allows Lacoste to maintain the attributes (about 300 per product) of the models that remain on sale, and thus, avoids rebuilding the catalog from scratch.

Facts and figures

Sector: Construction industry/floor systems


Annual turnover: ~ 440 million euros (2021)


Target market: Germany, Netherlands & Switzerland; plus ~ 50 countries worldwide


Target customers: B2B (traders, building materials distributors, etc.)

Facts and figures

Type of products: everything related to floor installation, floor adhesives, epoxy floors, etc.


Number of articles: ~ 6,700


Number of digital assets: ~ 84,000


Sales and marketing channels: direct sales, wholesale, ecommerce

Facts and figures

Contentserv solution used: PIM & DAM


Use model: On-Premise


Implementation partner: SDZeCOM GmbH & Co. KG

Why (How) Uzin Utz uses Contentserv

  • PIM/DAM solution for centralized product data management, ensuring high data quality and consistency.
  • Automated data sheet generation enhances efficiency with quick, error-free creation at the push of a button.
  • Smart packaging design allows easy customization of packaging templates and labels with minimal input.
  • Seamless integration with digital displays and ecommerce platforms, providing real-time insights and improving customer engagement.

However, with a fast-moving ready-to-wear market, the colossal manual entry of different product data (6,000 color references per season, assortment tracking, product feature updates in different languages, etc.) became extremely challenging. Furthermore, primarily using spreadsheets for this purpose was very time-consuming and error-prone. These files quickly became archaic in the context of Lacoste’s digital transformation and they would often contain numerous data entry errors, which resulted in a slow time-to-market that was harmful to sales. Another major challenge involved variable data such as collections, which must be renewed every six months and had to take into account the difference between the Northern and Southern hemispheres.

Therefore Lacoste needed to adopt a tool that would streamline the creation and distribution of its product catalogs on both its merchant and marketplace sites. This made it clear that Product Information Management (PIM) was the right solution to quickly enrich databases, accurately aggregate content, and shorten time-to-market, all while increasing agility and flexibility.

Ready? Here you grow.

Get in touch with one of our Contentserv experts to discover the Product Experience Cloud.