Turning complexity into instant impact
Nearly two years post-implementation, Contentserv’s PIM solution has transformed VERFORA’s approach to product information management, bringing impressive gains. With 1,200 products now organized and enriched within a single source of truth, VERFORA ensures both data integrity and streamlined operations. Key achievements include:
- Effortless data access with a three-click search, allowing employees to locate any product information instantly, eradicating previous data loss challenges
- Efficient, cost-saving advertising material creation, reducing the annual brochure production time from two months to just one minute, without the need for external agencies
- Enhanced content reuse across contexts, simplifying customization with easy access to modular text and data segments
- Accelerated digitization and automation strategies, leveraging Contentserv’s flexible, all-in-one platform to unlock additional marketing efficiencies and prepare for future growth
The Contentserv PIM solution provides great flexibility in data generation, with users managing an impressive amount of data (2,400,000 attributes, 24,000 references, and 172,000 ean/UPC barcodes). Export procedures integrated into the solution speed up the automatic creation and editing of catalogs and web pages, allowing Lacoste to export up to 40,000 items daily. Users can then assemble images, technical attributes, and prices by simply dragging and dropping them onto dynamic models subject to pre-established rules.
Other significant advances include the ease of creating new attributes such as information that allows consumers to refine their choices and maximize their shopping experience. This process used to take several months and now takes only 2 or 3 weeks. Furthermore, as fashion is governed by seasons, it is necessary to reconfigure entire offerings every six months. The Contentserv PIM solution allows Lacoste to maintain the attributes (about 300 per product) of the models that remain on sale, and thus, avoids rebuilding the catalog from scratch.