RIDI Group leverages advanced product information for better efficiency and global reach

However, with a fast-moving ready-to-wear market, the colossal manual entry of different product data (6,000 color references per season, assortment tracking, product feature updates in different languages, etc.) became extremely challenging. Furthermore, primarily using spreadsheets for this purpose was very time-consuming and error-prone. These files quickly became archaic in the context of Lacoste’s digital transformation and they would often contain numerous data entry errors, which resulted in a slow time-to-market that was harmful to sales. Another major challenge involved variable data such as collections, which must be renewed every six months and had to take into account the difference between the Northern and Southern hemispheres.

Therefore Lacoste needed to adopt a tool that would streamline the creation and distribution of its product catalogs on both its merchant and marketplace sites. This made it clear that Product Information Management (PIM) was the right solution to quickly enrich databases, accurately aggregate content, and shorten time-to-market, all while increasing agility and flexibility.

Key focus areas included: connecting seamlessly to essential customer and IoT systems, adapting to required data standards, and speeding up time-to-market. The new system enabled efficient workflows, supporting team collaboration across locations, including streamlined translation management. High levels of automation further reduced manual effort, allowing teams to focus on impactful work.

RIDI’s structured approach, planned over three phases and enriched with workshops, began with a fresh data model and migrated over 18,000 records into standardized attributes. Despite initial challenges in transforming extensive free-text data and aligning terminologies, the team saw immediate gains in operational efficiency, proving the value of a thorough, thoughtful implementation.

Since adopting Contentserv, RIDI Group has seen dramatic improvements in efficiency, data quality, and customer satisfaction.

• Automated data transfers minimize manual tasks, reducing errors and delays
• Quick generation of technical lighting files and data sheets saves time and meets industry demands
• Direct data updates across systems accelerate time-to-market
• Enhanced data quality drives company-wide engagement and reinforces RIDI’s commitment to excellence

However, with a fast-moving ready-to-wear market, the colossal manual entry of different product data (6,000 color references per season, assortment tracking, product feature updates in different languages, etc.) became extremely challenging. Furthermore, primarily using spreadsheets for this purpose was very time-consuming and error-prone. These files quickly became archaic in the context of Lacoste’s digital transformation and they would often contain numerous data entry errors, which resulted in a slow time-to-market that was harmful to sales. Another major challenge involved variable data such as collections, which must be renewed every six months and had to take into account the difference between the Northern and Southern hemispheres.

Therefore Lacoste needed to adopt a tool that would streamline the creation and distribution of its product catalogs on both its merchant and marketplace sites. This made it clear that Product Information Management (PIM) was the right solution to quickly enrich databases, accurately aggregate content, and shorten time-to-market, all while increasing agility and flexibility.