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+ Growth
  • Expanded product reach into global markets seamlessly
  • Increased speed-to-market with rapid data updates
  • Enhanced brand consistency across all digital touchpoints
  • Strengthened customer engagement with localized, accurate product details
+ Effiency
  • Centralized data streamlined complex product management
  • Reduced manual tasks, boosting team productivity
  • Minimized errors in product information across channels
  • Optimized workflows, empowering faster decision-making

"Contentserv’s implementation was a big step, especially with the extensive migration and the development of the new data model. We are now reaping the rewards of this intensive preparatory work, in which Contentserv and our implementation partner SQLI provided us with excellent support: The processes are faster, more automated, and more error-free – which takes a huge load off the employees. We have achieved a significant improvement in data quality and, unlike before, we can update the online channels daily. We use Smart Documents to generate data sheets at the touch of a button, for which we have already received praise from employees and customers alike. However, this new workflow-based approach first had to be learned and practiced. We have now reached this point. Everyone is involved – and the positive effects are noticeable all around."

Nicolas Nowak
Digitization Marketing Manager, PREFA

About RIDI Group

Headquartered in Jungingen, Baden-Württemberg, the RIDI Group stands as one of Europe’s largest manufacturers of technical and design-oriented luminaires, with 9 subsidiaries, over 600 employees, and an annual turnover of over 100 million euros (2019). With production facilities spanning approximately 52,000 m², its renowned brands RIDI and Spectral embody quality craftmanship “Made in Germany.”

In line with a consistent customer-centric approach, the RIDI Group has expanded its portfolio to include numerous service modules that can be individually combined to create holistic 360° packages. These offerings range from lighting design and installation to light rental and light leasing, complemented by digital services that enable intelligent lighting and building control solutions. The range of applications of the RIDI product world includes lighting concepts for offices, industry, retail, sport, education, and culture as well as hotels.

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Pain

Lighting the path to digital excellence

In a world where digitalization, sustainability, and aesthetic expectations are transforming lighting design, RIDI Group faces a unique challenge: showcasing a diverse, highly technical portfolio across multiple platforms. With around 13,000 products, each with countless configurations and multilingual requirements, keeping up with digital demands is no small feat.

RIDI’s existing PIM system revealed its limitations as the need for real-time data updates and efficient cataloging became clear. By 2020, the company recognized that a robust, cloud-based solution was essential for their digital future, and Contentserv proved to be the perfect match. Now, RIDI not only centralizes product information and media assets but also elevates data quality and accelerates workflows, setting the stage for smart IoT lighting integration and meeting the rising expectations of B2B customers worldwide.

However, with a fast-moving ready-to-wear market, the colossal manual entry of different product data (6,000 color references per season, assortment tracking, product feature updates in different languages, etc.) became extremely challenging. Furthermore, primarily using spreadsheets for this purpose was very time-consuming and error-prone. These files quickly became archaic in the context of Lacoste’s digital transformation and they would often contain numerous data entry errors, which resulted in a slow time-to-market that was harmful to sales. Another major challenge involved variable data such as collections, which must be renewed every six months and had to take into account the difference between the Northern and Southern hemispheres.

Therefore Lacoste needed to adopt a tool that would streamline the creation and distribution of its product catalogs on both its merchant and marketplace sites. This made it clear that Product Information Management (PIM) was the right solution to quickly enrich databases, accurately aggregate content, and shorten time-to-market, all while increasing agility and flexibility.

Aim

Building a foundation for scalable success

RIDI Group’s goal was clear: replace their outdated system with a scalable, flexible PIM solution capable of driving future growth. By centralizing all product data within Contentserv, RIDI established a "single source of truth," eliminating data silos and redundant tasks while ensuring consistently high data quality.

Key focus areas included: connecting seamlessly to essential customer and IoT systems, adapting to required data standards, and speeding up time-to-market. The new system enabled efficient workflows, supporting team collaboration across locations, including streamlined translation management. High levels of automation further reduced manual effort, allowing teams to focus on impactful work.

RIDI’s structured approach, planned over three phases and enriched with workshops, began with a fresh data model and migrated over 18,000 records into standardized attributes. Despite initial challenges in transforming extensive free-text data and aligning terminologies, the team saw immediate gains in operational efficiency, proving the value of a thorough, thoughtful implementation.

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Gain

Transforming data into a competitive edge

RIDI Group needed a powerful, future-ready solution to elevate product data management, and Contentserv delivered with unmatched flexibility, scalability, and ease of use.

  • Flexible configurations and AI-powered translations, like DeepL, streamline localization
  • Easy adoption with an intuitive interface for quick team onboarding
  • Cloud-based PIM aligns perfectly with RIDI’s cloud-first strategy
  • Robust integrations simplify processes and ensure long-term compatibility

Since adopting Contentserv, RIDI Group has seen dramatic improvements in efficiency, data quality, and customer satisfaction.

  • Automated data transfers minimize manual tasks, reducing errors and delays
  • Quick generation of technical lighting files and data sheets saves time and meets industry demands
  • Direct data updates across systems accelerate time-to-market
  • Enhanced data quality drives company-wide engagement and reinforces RIDI’s commitment to excellence
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Why (How) RIDI Group uses Contentserv

  • Cloud PIM centralizes product data, ensuring accuracy and supporting seamless scalability
  • AI translation through DeepL enhances localization, accelerating regional deployment
  • Smart Documents automate the creation of data sheets and technical files, saving time and boosting consistency
  • SAWS connector and ERP integration enable real-time data updates, minimizing errors and manual tasks

However, with a fast-moving ready-to-wear market, the colossal manual entry of different product data (6,000 color references per season, assortment tracking, product feature updates in different languages, etc.) became extremely challenging. Furthermore, primarily using spreadsheets for this purpose was very time-consuming and error-prone. These files quickly became archaic in the context of Lacoste’s digital transformation and they would often contain numerous data entry errors, which resulted in a slow time-to-market that was harmful to sales. Another major challenge involved variable data such as collections, which must be renewed every six months and had to take into account the difference between the Northern and Southern hemispheres.

Therefore Lacoste needed to adopt a tool that would streamline the creation and distribution of its product catalogs on both its merchant and marketplace sites. This made it clear that Product Information Management (PIM) was the right solution to quickly enrich databases, accurately aggregate content, and shorten time-to-market, all while increasing agility and flexibility.

Ready? Here you grow.

Get in touch with one of our Contentserv experts to discover the Product Experience Cloud.