The growing calls for individual design, sustainability, and intelligent use of lighting are placing high demands on process excellence in the lighting industry. Information about more than 10,000 products with a multitude of product variants featuring a high level of granularity – up to batch size 1 in the online configurator – must be made available in different languages across various channels.
This accumulated information is then made available both internally and to B2B customers and smart IoT lighting applications such as digital lighting services and apps. In this environment, professional data management in particular becomes a decisive factor for success. Data silos need to be dismantled, and technical data and media assets need to be centralized and both managed and maintained in high quality. The RIDI Group’s existing PIM system, which had evolved over time, was no longer up to these requirements. In 2020, therefore, the decision was made: The aging PIM system was to be replaced by a powerful, future-proof PIM solution.
The situation and objective
- The scalable PIM/DAM system must provide all the necessary functionalities to accompany and drive the further growth of the RIDI Group.
- International workflows – for translations for example – should significantly simplify collaboration between all parties involved at different locations and shorten the time-to- market considerably.
- An intuitive interface should minimize the time required for data maintenance.
- It must be possible to connect customer systems and digital IoT systems via stable interfaces – in some cases with predefined data standards (e.g. ETIM in wholesale).
- The aim is to digitize and consolidate all relevant data as a “single point of truth”, for sustained excellent data quality.
- The high manual effort previously required to maintain the mainly technical product data should be heavily automated in the future via the new PIM/DAM solution.
- Together with the RIDI Group project team and the implementation partner SQLI, the scope of the project was defined in 2020 at a kickoff workshop.
- A series of workshops in input and output management was launched in early 2021.
- As a first step, binding company-wide processes for data management will be introduced and a new RIDI data model will be designed. As soon as the processes have been mapped in the Contentserv PIM, the existing data pool will be migrated from the old PIM, consolidated, and prepared.
- As a second step, output channels will be integrated, including for data exchange with customers.
- In the third phase of the approximately 12 - month implementation process, templates for data sheets and catalogs will be created and translation management will be optimized.