The daily handling of product information at COR used to be rather traditional: The ERP system formed the basis for master data, while images, videos, etc. were stored in various locations in the individual departments. In the case of inquiries from partners, everything then had to be compiled in Excel lists and folders and forwarded in bulk.
This approach worked but was time-consuming and involved redundant processes. Instead of optimizing bit by bit on a small scale, the decision was finally made to completely reorganize and establish a uniform data source.
The pandemic also contributed to a shift: It made the digital product experience more relevant and, as a result, team collaboration at COR increasingly migrated to the digital domain. With remote work being more prevalent, location-independent access to a cloud-based system also became a necessity.
- Although basic product information is available centrally via the ERP, images and other information are often stored individually
- Data usually has to be compiled manually when a trading partner requires certain product information. This usually takes up an unnecessary amount of time
- There are no clear guidelines for the creation of translations — which means that sometimes different translations are stored in the system for the same word
- Easy and quick access to price lists, images and all other product information via the cloud-based PIM/DAM solution
- Efficient maintenance processes and improvement of data quality and consistency through the PIM/DAM system as a uniform data source with software-supported business rules
- Derivation of product information via standardized interfaces so that partners can work with the data directly in their systems
- Clearly structured approval processes in the creation of catalogs and other advertising materials thanks to overarching collaboration with agencies and other parties involved via the Contentserv system
- In the long term: developing a digital "knowledge repository " — for example, to access in advance exactly which spare parts or materials are needed when repairing older models
- In addition, COR also wants to be well prepared for digitalization as ecommerce becomes increasingly important in the future, even for high-priced premium furniture.