How Leitz reinvented product data for the future
Leitz, an early adopter of product information management, turned to Contentserv when its original PIM system became obsolete due to market changes. With Contentserv, Leitz not only secured its critical product data infrastructure but also streamlined workflows, simplified processes, and gained integrated translation support. As the company grew, a real-time interface was implemented, opening doors to dynamic networking possibilities that would elevate Leitz's service quality and responsiveness across channels.
However, with a fast-moving ready-to-wear market, the colossal manual entry of different product data (6,000 color references per season, assortment tracking, product feature updates in different languages, etc.) became extremely challenging. Furthermore, primarily using spreadsheets for this purpose was very time-consuming and error-prone. These files quickly became archaic in the context of Lacoste’s digital transformation and they would often contain numerous data entry errors, which resulted in a slow time-to-market that was harmful to sales. Another major challenge involved variable data such as collections, which must be renewed every six months and had to take into account the difference between the Northern and Southern hemispheres.
Therefore Lacoste needed to adopt a tool that would streamline the creation and distribution of its product catalogs on both its merchant and marketplace sites. This made it clear that Product Information Management (PIM) was the right solution to quickly enrich databases, accurately aggregate content, and shorten time-to-market, all while increasing agility and flexibility.