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Lacoste drives omnichannel brand experiences with Contentserv

Case study: Delivering unique consumer experiences

Paris, France — March 3rd, 2020 — Two years ago, Lacoste, the legendary “crocodile brand” and iconic fashion manufacturer, decided to work together with Contentserv, the global Product Experience Platform (PXP) leader, to accelerate time-to-market and optimize all its e-commerce sites throughout the world. Lacoste's vision is to provide consumers with unique experiences both in store and online, no matter where they are. Today, Contentserv and Lacoste are excited to share insights into this journey via a new case study.

Lacoste's primary goal was to amplify the brand’s omnichannel presence consistently across all distribution channels to offer engaging and exceptional product experiences to all its consumers around the world. After evaluating several PIM solutions, Lacoste chose Contentserv to leverage their awarded Product Information Management solution.

Contentserv enables Lacoste to maintain rich, accurate and high-quality product content, increase agility and flexibility and ultimately deliver products to market faster every single season – across all e-commerce sites and points of sale.

To our great satisfaction, the solution has been working perfectly for two years, and the first objectives of this implementation have been achieved.” says Jean-Philippe Dran, Chief Information Officer, Lacoste.

Having streamlined operational processes, ensured overall data quality and improved time-to-market, Lacoste is now looking forward to further enhancements. The next step will be the integration of the Contentserv Digital Asset Management (DAM) component in the near future.

Additional details into Lacoste's omnichannel journey can be found in the new case study.

About Contentserv

Contentserv enables retailers and brands to develop groundbreaking product experiences of the future by fully exploiting the potential offered by advanced technologies. Our vision is to make the daily lives of marketers and product teams easier by providing them with an advanced, complete, business-focused platform emphasizing time to value.

By combining Product Information Management (PIM), Master Data Management (MDM), and Marketing Experience Management (MXM) into one single platform, Contentserv allows retailers and brand owners to offer the rich, relevant, and emotional product experiences that exceed their customers' expectations.

Learn more at https://www.contentserv.com/

Media contact

Petra Kiermeier
Director Global Marketing Communications
T +49 8442 9253 800