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Contentserv integrates with Adobe Creative Cloud to enrich shopping experiences with vibrant digital content

The first-of-its-kind connector synchronizes DAM files directly with Adobe Creative Cloud Libraries

Ermatingen, Switzerland — October 20, 2020 — Contentserv, the world's leading Product Experience Platform provider, and Adobe®, the world's leading provider for creativity, multimedia, and digital marketing software products, announced today the Contentserv integration with Adobe Creative Cloud Libraries via Contentserv's new Adobe Creative Cloud Connector. This novel integration enables runtime synchronization of digital assets between Adobe applications and the Contentserv Digital Asset Management (DAM) solution.

Adobe Creative Cloud provides a widely used collection of desktop and mobile apps and services for photography, graphic design, and video editing, such as Photoshop®, XD, InDesign®, and Illustrator®. The Adobe Creative Cloud Libraries API enables creative teams to access central brand elements, images, media data, and Adobe Stock, which includes high-resolution stock assets that can be used across all Adobe applications.

Until now, seamless integration and synchronization between DAM systems and the broad spectrum of Adobe applications via Creative Cloud Libraries were not possible. Syncing processed assets, and their respective versions in line with a central DAM system often involved immense manual effort resulting in digital asset updates that were error-prone and exceedingly difficult to manage. To overcome this challenge, Adobe has now opened its Creative Cloud Libraries via an application programming interface (REST API), allowing external DAM systems to be connected.

"Larger companies often manage their digital media in a professional DAM system. To provide our users with effortless data management, we have launched the Creative Cloud libraries API, That allows them to take full advantage of our platform for creativity and improve their content velocity," says Ingo Eichel, Sr. Manager, Creative Cloud Ecosystem Development at Adobe.

Contentserv's Adobe Creative Cloud Connector offers an out-of-the-box integration between Creative Cloud libraries and Contentserv's DAM solution. This integration enables the automatic synchronization of digital assets during runtime. i.e., while a designer is still working on a digital asset in its Adobe application, the modified version will automatically be updated in Contentserv. Therefore, anyone using Adobe applications, Microsoft Word and PowerPoint, can change or alter assets and be confident the changes will be reflected in the Contentserv DAM and vice versa.

"Many Contentserv customers use Adobe applications in their creative process to develop marketing materials. Before, we could only offer integration with Adobe InDesign®, and now we cover the entire collection of Creative Cloud apps. With this, we enable creative professionals to carry out all steps up to data storage in their familiar environment. The connector then ensures a seamless transfer of data to our integrated PIM/DAM solution to make it available for all channels - online and offline," explains Alexander Wörl, VP, Business Solutions at Contentserv.

The new Adobe Creative Cloud Connector optimizes the management and maintenance of high-quality digital assets to ensure teams work on and store the correct and most up-to-date version, thus enabling the delivery of accurate digital assets and brand consistency.

Find Additional information about Contentserv's Adobe Creative Cloud Connector here.

About Adobe MAX

Adobe MAX  is an immersive, engaging digital experience that brings together the world's most creative minds, industry luminaries, celebrities, and musicians. MAX 2020 keynote speakers and presenters include Academy Award-winning filmmaker Ava DuVernay, director Taika Waititi, leading actor Gwyneth Paltrow, renowned photographer Annie Leibovitz, and recording artist Tyler, the Creator. Attendees will find inspiration in the 350+ live and on-demand sessions spanning 56 hours of free content across ten tracks, which will include the much-loved Max Sneaks, a preview of technology innovation brewing in Adobe Research. Attendees will be able to connect with speakers and Adobe product experts in live chats, and a collaborative art project will build a community with participants from around the world.

About Contentserv

Contentserv enables retailers and brands to develop groundbreaking product experiences of the future by fully exploiting the potential offered by advanced technologies. Our vision is to make the daily lives of marketers and product teams easier by providing them with an advanced, complete, business-focused platform emphasizing time to value.

By combining Product Information Management (PIM), Master Data Management (MDM), and Marketing Experience Management (MXM) into one single platform, Contentserv allows retailers and brand owners to offer the rich, relevant, and emotional product experiences that exceed their customers’ expectations.

Learn more at https://www.contentserv.com/

Media contact

Petra Kiermeier
Director, Global Marketing Communications
T +49 8442 9253 800