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Hilke Diepenbruck is the new CMO at Contentserv

Unique product experiences for B2B and B2C
Hilke Diepenbruck, CMO of Contentserv

Rohrbach/Munich, December 6, 2023 — Contentserv, the world's leading cloud platform provider for Product Information Management (PIM) and Product Experience Management (PXM), has appointed Hilke Diepenbruck as Chief Marketing Officer (CMO). Since November 1, 2023, the economics graduate has been responsible for global marketing for the Product Experience Cloud with Marketing Communications, Field, Customer, and Product Marketing.

"With her extensive experience as Director Product Marketing at Contentserv and previously in other marketing departments and agencies, Hilke Diepenbruck occupies a key position in our marketing team," says Michael Kugler, CEO of Contentserv, explaining the decision. "Her deep understanding of the PIM market and dedication to diversity make her an invaluable addition to our C-Level team." With Hilke Diepenbruck as CMO, the company plans to take thought leadership in product experience, product-led growth, and the Contentserv brand to a new level.

Hilke Diepenbruck herself is looking forward to her new tasks: "Not only is the constantly growing market for product information management with its clear focus on product experiences an incredibly exciting environment - now the use of AI in the entire end-to-end process, including the added value of the 'digital shelf,' is also being added! Contentserv is leading the field in such an exciting area, and I am happy to actively contribute to its further growth and success!"  

From the agency environment to the marketing of software companies

After studying economics and social sciences, Hilke Diepenbruck worked for well-known communications and advertising agencies, including Springer & Jacoby, Serviceplan, and Palmer Hargreaves. In 2011, she switched to the client side and worked in the marketing departments of various companies. Her last stop was EMEA marketing at Danish software provider Stibo Systems before moving to global product marketing at Contentserv in 2021.  

In the position of CMO, Hilke Diepenbruck sums up: "Throughout my career, I have had the privilege of meeting exceptional individuals who have influenced my professional career and changed my perspective on organizations, teamwork, and the values that really matter. Contentserv is characterized by an appreciative culture and all my inspiring colleagues - I look forward to continuing our journey together."

About Contentserv

Contentserv, a recognized technology provider, offers an intelligent, cloud-based PXM solution for brands and retailers to manage and optimize product data across channels and create breakthrough and compelling product experiences.

The Product Experience Cloud from Contentserv simplifies the management and optimization of product content for brand owners, manufacturers, and retailers - thanks to a central, easy-to-use, and AI-supported solution. Instead of struggling with incomplete data, teams use the time gained to create comprehensive, relevant, and emotional product experiences. This strengthens their brand and ultimately inspires their customers.

Find out more at www.contentserv.com/de/who-we-are.


Contentserv GmbH 
Petra Kiermeier
Werner-von-Siemens-Straße 1
85296 Rohrbach 
Tel. +49 8442 9 253 800