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Betty Barclay creates exciting shopping experiences with Contentserv

Case Study: How to accelerate time-to-market and enable effective brand management

Ermatingen, Switzerland / Nußloch, Germany — October 6, 2020 — Betty Barclay, a leading women's fashion house for over 80 years, selected Contentserv, the global Product Experience Platform leader, along with hmmh, its experienced implementation partner, to effectively manage their brands across all channels. This collaboration aimed to enhance consumer shopping experiences. Today, Contentserv and Betty Barclay are excited to share insights into this journey via a new case study.


Betty Barclay's primary goals were to improve data quality, streamline processes to automate product launches and ensure brand consistency across all touchpoints. They also wanted a solution to help optimize their e-commerce site relaunch and meet multiple marketplaces' unique requirements.

Today Contentserv makes it possible for Betty Barclay to quickly import and export large volumes of data in bulk and automatically deliver rich, high-quality product content to their respective e-commerce site and marketplaces. The global fashion brand can also easily manage and share accurate and up-to-date digital assets across its entire organization. These digital assets can then be associated with the right products to boost brand engagement and performance.

According to the Betty Barclay Group, "Contentserv's PIM and DAM system serves the Betty Barclay Group as a basis for a consistent database and is an important component for the further development of our customer journey. The system offers us flexibility and scalability to adapt to the dynamic conditions on the market and to further increase our turnover online, as well as in stationary trade".

Betty Barclay is now looking forward to bringing even more enriched product content to its distribution channels with the support of Contentserv and hmmh.

All about Betty Barclay's brand management and growth journey in the new case study

About Contentserv

Contentserv enables retailers and brands to develop groundbreaking product experiences of the future by fully exploiting the potential offered by advanced technologies. Our vision is to make the daily lives of marketers and product teams easier by providing them with an advanced, complete, business-focused platform emphasizing time to value.

By combining Product Information Management (PIM), Master Data Management (MDM), and Marketing Experience Management (MXM) into one single platform, Contentserv allows retailers and brand owners to offer the rich, relevant, and emotional product experiences that exceed their customers’ expectations.

Learn more at https://www.contentserv.com/

Media contact

Petra Kiermeier
Director, Global Marketing Communications
T +49 8442 9253 800