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Contentserv and Object Edge unleash new possibilities in B2B commerce and revenue management

Contentserv and Object Edge partner for B2B commerce and revenue management

Palo Alto, California — March 06, 2024 — Contentserv, the world's leading cloud platform provider for Product Information Management (PIM) and Product Experience Management (PXM), announces its strategic partnership with Object Edge, a technology consultancy for data, commerce, CPQ, and experience design. This collaboration underscores a shared commitment to redefining digital commerce and product information management. It merges Contentserv's robust PIM and content syndication platform with Object Edge's expertise in data strategy, governance, and commerce.

Established in 1994, Object Edge is an award-winning technology consultancy dedicated to collaborating with leading global brands. Object Edge empowers enterprise businesses to build and optimize their entire revenue lifecycle system and deliver seamless digital experiences to customers, partners, and associates. By combining Contentserv's product experience management with Object Edge’s advisory services, expertise, and implementation experiences, customers can leverage the full potential of their product data and drive digital transformation. The collaboration allows enterprise B2B businesses to compete and grow with comprehensive product, data, and commerce enablement.

Vinny Maurici, VP of Data Engineering at Object Edge, highlights,
“We are excited to be partnering with Contentserv. Together, we create data-driven commerce engines built with expert data strategy and design, comprehensive data governance, and robust content management. This gives our clients a competitive advantage: building comprehensive revenue systems where data is enabled, integrated, and optimized to drive growth.”

“The newly established partnership with Object Edge marks a pivotal achievement in our journey towards redefining digital commerce and product information management. Customers can expect a seamless fusion of Contentserv’s platform designed to empower businesses combined with the in-depth expertise and experience of Object Edge’s services offering. With our partnership, we’re setting new standards for service excellence and customer experience, ensuring we can exceed our customers’ strategic objectives”,
says Alex Semrl, Managing Director of Contentserv US.

Leveraging the expertise of both Contentserv and Object Edge, this collaboration integrates successful digital solutions implementations, best practices, and industry know-how. It guarantees scalable and flexible ecommerce operations, empowering businesses across diverse industry verticals to adapt to changing market demands and meet evolving customer expectations.

About Contentserv

Recently recognized as a Strong Performer in The Forrester Wave™: Product Information Management, Q4 2023, Contentserv’s all-in-one, AI-powered Product Experience Cloud solution helps marketers, product teams, and IT professionals manage product content at scale, get products to market faster, and personalize the customer experience.

Its acquisition of Shoppingfeed enables manufacturers, brand owners, and retailers to control the entire loop from content generation to syndication to digital shelf analytics and to optimize content with a high degree of automation. Businesses can distribute consistent data to over 1,000 marketplaces and marketing feeds, synchronize stock information, and manage orders. 

Over 1,500 brands in 89 countries already trust Contentserv with their product content. The software’s flexibility, scalability, and usability make their daily lives easier, shorten time-to-market, and turn product data into revenue.

Learn more at www.contentserv.com

About Object Edge

Established in 1994, Object Edge is an award-winning technology consultancy working with leading global brands. From CPQ and subscription to eCommerce and data, we help enterprise businesses build and optimize their entire revenue lifecycle system.

Learn more at www.objectedge.com