Case Study: Betty Barclay

Learn how Betty Barclay improved brand management and accelerated
time-to-market!

Betty Barclay has been a well-known name in womenswear and fashion accessories for more than 80 years. The company was faced with an ever-growing number of brands to manage, as well as pressures to meet increasingly dynamic market requirements.

These challenges prompted Betty Barclay to seek flexible and scalable solutions that would streamline their processes, improve data quality and ensure brand consistency across all touchpoints.

Betty Barclay selected Contentserv to effectively manage its brands across all channels by enriching both their online and offline content as well as to adapt to the dynamic conditions on the market.
In “Betty Barclay - Building Strong Brands and Exciting Shopping Experiences” learn:

  • The data management challenges faced by Betty Barclay
  • How Contentserv enabled Betty Barclay to reduce time-to-market
  • How Betty Barclay can now easily enrich and deliver content to their desired channels


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