Turning complexity into efficiency
With Contentserv, Spectrum Brands transformed its internal processes and achieved significant cost savings while opening doors to new efficiencies. Managing 25,000 products and over 370,000 media assets for 12+ brands, the company now automates 80% of its catalog creation, reducing the production cycle from one year to just a week. Translation management also supports catalog publishing in 27 languages, a feat previously unimaginable. With tailored workflows, product description costs dropped to one-fifth, and up to 50 global users collaborate seamlessly across locations. Now, Spectrum Brands is evaluating a move to Contentserv’s cloud solution for even greater collaboration and continuous innovation.
The Contentserv PIM solution provides great flexibility in data generation, with users managing an impressive amount of data (2,400,000 attributes, 24,000 references, and 172,000 ean/UPC barcodes). Export procedures integrated into the solution speed up the automatic creation and editing of catalogs and web pages, allowing Lacoste to export up to 40,000 items daily. Users can then assemble images, technical attributes, and prices by simply dragging and dropping them onto dynamic models subject to pre-established rules.
Other significant advances include the ease of creating new attributes such as information that allows consumers to refine their choices and maximize their shopping experience. This process used to take several months and now takes only 2 or 3 weeks. Furthermore, as fashion is governed by seasons, it is necessary to reconfigure entire offerings every six months. The Contentserv PIM solution allows Lacoste to maintain the attributes (about 300 per product) of the models that remain on sale, and thus, avoids rebuilding the catalog from scratch.