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+ Growth
  • Expanded reach with precise, localized product data
  • Enhanced customer trust through consistent information
  • Supported global brand reputation with accurate product details
  • Strengthened market presence through streamlined data syndication
+ Effiency
  • Centralized product data for simplified management
  • Reduced manual processes and data maintenance costs
  • Accelerated product updates across all channels
  • Improved team productivity with a unified platform

"Leifheit has an extensive product range. Contentserv’s solution enables us to not only effectively create and manage our product information but also export it easily and directly across all relevant channels."

Kim Schiefer
Head of Digital Business Development, Leifheit

About Leifheit

For more than 60 years, the Leifheit Corporation has been one of the leading providers of household products in Europe. Headquartered in Nassau, Germany, the company employs approximately 1,100 people to manufacture and ship its products to more than 80 countries worldwide. Leifheit has 14 international sites and branch offices, including five logistics and production sites in Germany, France and the Czech Republic. In addition to its brand business, Leifheit also operates in service-oriented volume business with its French subsidiaries Birambeau and Herby.

leifheit-featured
Pain

Streamlining success for effortless product data excellence

Leifheit needed to manage extensive product data, images, and translations across internal and external channels, including websites, retail partners, and agencies. With a product catalog spanning over 80 countries and multiple languages, manual processes led to delays, errors, and limited transparency. Without a central solution, data management and quality control became complex and time-consuming. These challenges drove Leifheit to find a product information management system that could automate and standardize processes, ensuring high-quality, instantly available product content across all channels.

However, with a fast-moving ready-to-wear market, the colossal manual entry of different product data (6,000 color references per season, assortment tracking, product feature updates in different languages, etc.) became extremely challenging. Furthermore, primarily using spreadsheets for this purpose was very time-consuming and error-prone. These files quickly became archaic in the context of Lacoste’s digital transformation and they would often contain numerous data entry errors, which resulted in a slow time-to-market that was harmful to sales. Another major challenge involved variable data such as collections, which must be renewed every six months and had to take into account the difference between the Northern and Southern hemispheres.

Therefore Lacoste needed to adopt a tool that would streamline the creation and distribution of its product catalogs on both its merchant and marketplace sites. This made it clear that Product Information Management (PIM) was the right solution to quickly enrich databases, accurately aggregate content, and shorten time-to-market, all while increasing agility and flexibility.

Aim

Centralizing precision for global reach and consistency

Leifheit needed to centralize its product information and digital assets, ensuring seamless integration with existing systems. This solution would support essential capabilities:

  • Intuitive workflows to manage standardized processes for media-neutral asset and data creation
  • Transparent data management from onboarding to publication across channels
  • Simple localization of marketing assets aligned with corporate design
  • Flexible, high-performance import/export for large data volumes

Contentserv’s PIM was implemented as the single source of truth, enabling Leifheit to import, enrich, and publish product information efficiently. Paired with Contentserv DAM for digital asset management and the integrated Translation Manager, Leifheit achieved cost-effective and transparent translation workflows. Automation was enhanced through the Workflow Manager, allowing seamless data access and localization for suppliers, distributors, and service providers worldwide. Integration with SAP allowed real-time updates of pricing and attributes, instantly reflecting in the PIM without manual intervention.

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Gain

Empowering efficiency with real-time precision

Leifheit has dramatically reduced the time and effort needed for data maintenance and provision, achieving significant cost savings. Contentserv enabled Leifheit to deliver a complete, accurate, and consistent product catalog to trading partners, in any desired scope and in real-time. Retailers now have independent access to the system, ensuring seamless, direct transmission of updated product data.

The Contentserv PIM solution provides great flexibility in data generation, with users managing an impressive amount of data (2,400,000 attributes, 24,000 references, and 172,000 ean/UPC barcodes). Export procedures integrated into the solution speed up the automatic creation and editing of catalogs and web pages, allowing Lacoste to export up to 40,000 items daily. Users can then assemble images, technical attributes, and prices by simply dragging and dropping them onto dynamic models subject to pre-established rules.

Other significant advances include the ease of creating new attributes such as information that allows consumers to refine their choices and maximize their shopping experience. This process used to take several months and now takes only 2 or 3 weeks. Furthermore, as fashion is governed by seasons, it is necessary to reconfigure entire offerings every six months. The Contentserv PIM solution allows Lacoste to maintain the attributes (about 300 per product) of the models that remain on sale, and thus, avoids rebuilding the catalog from scratch.

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Facts and Figures

CHF 3.7 bn (2020) Annual Sales


Food Industry


Worldwide


Dairy products and vegan alternatives

Facts and Figures

15,000+ SKUs


bdigital assets


Online Print


Wholesale Supermarkets

Facts and Figures

Industrial Food Service


Business Partner SDZeCom GmbH


Contentserv solution: PIM & DAM


Contentserv solution: SaaS

Why (How) Leifheit uses Contentserv

  • PIM & DAM centralize all product data and digital assets for real-time accuracy across channels
  • Translation Manager automates translations, ensuring consistent global reach with minimal effort
  • Workflow Manager standardizes processes, streamlining data management from onboarding to publication
  • SAP Integration enables instant updates of pricing and attributes without manual adjustments

However, with a fast-moving ready-to-wear market, the colossal manual entry of different product data (6,000 color references per season, assortment tracking, product feature updates in different languages, etc.) became extremely challenging. Furthermore, primarily using spreadsheets for this purpose was very time-consuming and error-prone. These files quickly became archaic in the context of Lacoste’s digital transformation and they would often contain numerous data entry errors, which resulted in a slow time-to-market that was harmful to sales. Another major challenge involved variable data such as collections, which must be renewed every six months and had to take into account the difference between the Northern and Southern hemispheres.

Therefore Lacoste needed to adopt a tool that would streamline the creation and distribution of its product catalogs on both its merchant and marketplace sites. This made it clear that Product Information Management (PIM) was the right solution to quickly enrich databases, accurately aggregate content, and shorten time-to-market, all while increasing agility and flexibility.

Ready? Here you grow.

Get in touch with one of our Contentserv experts to discover the Product Experience Cloud.