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+ Growth
  • Increased market reach through enhanced product visibility
  • Improved customer engagement with streamlined information access
  • Boosted sales through optimized product data management
  • Expanded global presence by leveraging digital solutions
+ Effiency
  • Reduced time spent on manual data handling
  • Streamlined product onboarding process
  • Enhanced collaboration across teams and locations
  • Improved accuracy and consistency of product information

"Contentserv’s cloud solution now supports our forward-looking innovative strength as part of our system landscape. With the flexibility and scalability it offers, we can pursue our expansion strategy in a targeted way – and not only into new markets. "

Josia Houcken
Marketing Data Coordinator, OPHARDT Hygiene

About OPHDART Hygiene

The family-run company from Germany, OPHARDT Hygiene, is a global leader in the field of innovative hand hygiene solutions. The development of the ingo-man®, which at the time was the only disinfectant dispenser capable of reliably dispensing alcohol-based preparations, was groundbreaking as early as 1967 and quickly became the most widely used hygiene dispenser for hospitals in German-speaking countries. Since then, OPHARDT Hygiene has launched numerous other quality products for medical facilities and public washrooms - with an innovative strength that’s reflected, among other things, in over 400 patents.

The group of companies employs more than 1,000 people at seven locations worldwide and offers over 1,000 standard products and individual solutions for its customers.

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Pain

Navigating challenges in a changing landscape

Ophardt Hygiene’s commitment to innovation extends beyond its hygiene dispensers to its internal operations. However, the in-house PIM system, developed primarily by the company's IT team, faced limitations in functionality and scalability. As the long-serving IT manager retired, it became evident that a transition to an external PIM system was essential for future growth.

Choosing Contentserv enabled Ophardt to optimize their software, automate manual processes, and lay the groundwork for a robust web store catering to wholesale customers. The previous system struggled with gathering product information from multiple sources, resulting in inconsistent data that was hard to track. Despite efforts to maintain high data quality, the absence of a single source of truth hindered their progress, making product information management time-consuming and prone to errors, which ultimately led to increased costs.

By adopting Contentserv, Ophardt positioned itself for a more efficient and connected future, ready to meet evolving market demands while ensuring accuracy and reliability in their product data.

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Aim

Creating clarity in a complex product data world

Ophardt Hygiene set out to establish a “single source of truth” for its product information, ensuring that all data is consistently available and up-to-date. This initiative aimed to simplify the distribution process to customers, particularly through dealer portals, enhancing accessibility and user experience.

Additionally, Ophardt sought to automate the creation of data sheets and product catalogs directly from the PIM system, streamlining operations and reducing manual effort. With an eye on future growth, they aimed to optimize translation management, facilitating market expansion in the medium to long term. By implementing these strategies, Ophardt Hygiene is committed to enhancing efficiency and reliability in its product information management.

In addition to these initial objectives, there were two other quantified objectives: the implementation of the PIM solution should make it possible to increase the average value of orders and reduce product returns.

Lacoste evaluated five PIM solutions, and at the end of 2016, they selected Contentserv. Contentserv allows data to be quickly onboarded and adjusted via user-friendly, intuitive interfaces, and for information to be distributed across all sales media. A pioneer in the PIM industry and a leader for 20 years with an international customer portfolio, Contentserv has extensive experience in product information management.

Gain

Choosing a partner for long lasting success

The first demo presentation of Contentserv left a strong impression on Ophardt Hygiene, showcasing its robust functionality and user-friendly interface. The cloud-based solution promised to significantly ease the burden on Ophardt’s in-house IT team, providing much-needed relief.

Ophardt was particularly drawn to Contentserv’s high flexibility and versatile connection options, which would facilitate seamless integration with other systems as the company evolves. It quickly became evident that these advantages positioned Contentserv as the ideal long-term partner to address both current needs and future growth requirements, ensuring that Ophardt Hygiene remains at the forefront of innovation in the industry.

The Contentserv PIM solution provides great flexibility in data generation, with users managing an impressive amount of data (2,400,000 attributes, 24,000 references, and 172,000 ean/UPC barcodes). Export procedures integrated into the solution speed up the automatic creation and editing of catalogs and web pages, allowing Lacoste to export up to 40,000 items daily. Users can then assemble images, technical attributes, and prices by simply dragging and dropping them onto dynamic models subject to pre-established rules.

Other significant advances include the ease of creating new attributes such as information that allows consumers to refine their choices and maximize their shopping experience. This process used to take several months and now takes only 2 or 3 weeks. Furthermore, as fashion is governed by seasons, it is necessary to reconfigure entire offerings every six months. The Contentserv PIM solution allows Lacoste to maintain the attributes (about 300 per product) of the models that remain on sale, and thus, avoids rebuilding the catalog from scratch.

Facts and figures

Industry: healthcare


Number of employees: more than 1,000 employees


Target market: market leader for dispensing systems in the European and North American markets


Target customers: B2B

Facts and figures

Type of products: soap and disinfectant dispensers


Number of commercial products: over 1,000 standard products


Number of digital assets: 5,000 - 10,000


Online channels: ecommerce store

Facts and figures

Offline channel: retail (furniture, home improvement)


Contentserv solution used: PIM & DAM


Usage model: SaaS


Implementation partner: valantic CEC Deutschland GmbH

Why (How) OPHARDT Hygiene uses Contentserv

  • PIM system: Centralizes product information, ensuring accuracy and consistency across all channels.
  • Automation: Streamlines the creation of data sheets and catalogs, reducing manual effort and time.
  • Cloud-based flexibility: Eases the burden on in-house IT, enabling seamless scalability and adaptability.
  • Integration capabilities: Connects effortlessly with existing systems, supporting future growth and market expansion.

However, with a fast-moving ready-to-wear market, the colossal manual entry of different product data (6,000 color references per season, assortment tracking, product feature updates in different languages, etc.) became extremely challenging. Furthermore, primarily using spreadsheets for this purpose was very time-consuming and error-prone. These files quickly became archaic in the context of Lacoste’s digital transformation and they would often contain numerous data entry errors, which resulted in a slow time-to-market that was harmful to sales. Another major challenge involved variable data such as collections, which must be renewed every six months and had to take into account the difference between the Northern and Southern hemispheres.

Therefore Lacoste needed to adopt a tool that would streamline the creation and distribution of its product catalogs on both its merchant and marketplace sites. This made it clear that Product Information Management (PIM) was the right solution to quickly enrich databases, accurately aggregate content, and shorten time-to-market, all while increasing agility and flexibility.

Ready? Here you grow.

Get in touch with one of our Contentserv experts to discover the Product Experience Cloud.