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+ Growth
  • Scaled to manage large SKU volume and product growth.
  • Enhanced brand consistency across all channels.
  • Improved data quality, strengthening customer loyalty.
  • Faster digital expansion to boost market reach.
+ Effiency
  • Centralized data reduced manual tasks and errors.
  • Automated workflows accelerated approvals and data updates.
  • API integrations enabled seamless team collaboration.
  • Cloud-based access increased operational flexibility.

"The system allows us to centrally manage product information, providing a seamless experience during item registration and access, ultimately enhancing operational efficiency."

Hitoshi Takenaka
Manager of the Store Systems Section, Digital Platform Department, Francfranc

About Francfranc

Founded in 1992, Francfranc is a leading furniture and home decor brand with a passion for elevating living spaces. Fueled by a commitment to innovation and excellence, the company offers a varied collection of furniture, home decor, and accessories. With over 1,000 employees and 152 stores across Japan and Hong Kong, Francfranc has a strong presence in the interior design market. Its products are conveniently accessible through both retail outlets and online platforms. With a loyal customer base valuing its unique style and dedication to quality, Francfranc stands as a trusted choice for those seeking both aesthetics and durability.

case-study-francfranc-image-cover-v2
Pain

Breaking free from legacy limits to drive growth

Before Contentserv, Francfranc managed product information on a legacy system built over a decade ago, which was struggling to keep up. With hundreds of thousands of SKUs and over 1,000 new items added yearly, the system's limitations in search, data entry, and integration became bottlenecks. Key data and images were fragmented across systems, leading to time-consuming and error-prone processes that held back Francfranc's digital growth. As they aimed to improve data consistency and customer experience, they needed a flexible, cloud-based Product Information Management (PIM) system to unify data, streamline workflows, and scale with evolving business needs.

However, with a fast-moving ready-to-wear market, the colossal manual entry of different product data (6,000 color references per season, assortment tracking, product feature updates in different languages, etc.) became extremely challenging. Furthermore, primarily using spreadsheets for this purpose was very time-consuming and error-prone. These files quickly became archaic in the context of Lacoste’s digital transformation and they would often contain numerous data entry errors, which resulted in a slow time-to-market that was harmful to sales. Another major challenge involved variable data such as collections, which must be renewed every six months and had to take into account the difference between the Northern and Southern hemispheres.

Therefore Lacoste needed to adopt a tool that would streamline the creation and distribution of its product catalogs on both its merchant and marketplace sites. This made it clear that Product Information Management (PIM) was the right solution to quickly enrich databases, accurately aggregate content, and shorten time-to-market, all while increasing agility and flexibility.

Aim

Transforming processes for seamless growth and efficiency

With Contentserv, Francfranc set out to transform its processes, aiming to centralize, standardize, and elevate efficiency across the board. By using Contentserv’s PIM and DAM solutions, Francfranc can now reduce maintenance overhead, eliminate errors, and improve data quality—ultimately cutting down time-to-market. Key goals include:

  • Establishing a PIM as the single source of truth to reduce manual work
  • Automating workflows for seamless data onboarding and approvals.
  • Enriching product data with robust governance through role-based management.
  • Enabling API integration for smooth connectivity with existing systems.
  • Centralizing digital assets, making searches quick and effortless.
  • Leveraging the cloud for flexibility and scalability.

Partnering with DNP, Francfranc launched the "Francfranc PIM" project in January 2022. By involving cross-functional teams, they focused on features with the highest impact, ensuring a solution that not only meets but enhances operational needs across departments.

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Gain

Empowering teams with centralized, reliable data access

With Contentserv’s PIM and DAM solutions, Francfranc has transformed data access and streamlined operations. Now, key teams like product development and marketing have centralized, easy access to accurate data, backed by robust approval workflows that ensure data quality. By eliminating the need to navigate multiple systems, Francfranc has boosted efficiency, reduced errors, and empowered teams with quicker, more reliable insights for faster decision-making.

The Contentserv PIM solution provides great flexibility in data generation, with users managing an impressive amount of data (2,400,000 attributes, 24,000 references, and 172,000 ean/UPC barcodes). Export procedures integrated into the solution speed up the automatic creation and editing of catalogs and web pages, allowing Lacoste to export up to 40,000 items daily. Users can then assemble images, technical attributes, and prices by simply dragging and dropping them onto dynamic models subject to pre-established rules.

Other significant advances include the ease of creating new attributes such as information that allows consumers to refine their choices and maximize their shopping experience. This process used to take several months and now takes only 2 or 3 weeks. Furthermore, as fashion is governed by seasons, it is necessary to reconfigure entire offerings every six months. The Contentserv PIM solution allows Lacoste to maintain the attributes (about 300 per product) of the models that remain on sale, and thus, avoids rebuilding the catalog from scratch.

Facts & Figures

CHF 3.7 bn (2020) Annual Sales


Food Industry


Worldwide


Dairy products and vegan alternatives

Facts & Figures

15,000+ SKUs


bdigital assets


Online Print


Wholesale Supermarkets

Facts & Figures

Industrial Food Service


Business Partner SDZeCom GmbH


Contentserv solution: PIM & DAM


Contentserv solution: SaaS

Why (How) Francfranc uses Contentserv

  • Centralized PIM & DAM: Unified data and assets for streamlined workflows.
  • Automated Governance: Approval workflows ensure data accuracy and reduce errors.
  • Seamless integration: API connectivity supports efficient data sharing.
  • Scalable cloud solution: Flexible access to updated info anytime, anywhere.

However, with a fast-moving ready-to-wear market, the colossal manual entry of different product data (6,000 color references per season, assortment tracking, product feature updates in different languages, etc.) became extremely challenging. Furthermore, primarily using spreadsheets for this purpose was very time-consuming and error-prone. These files quickly became archaic in the context of Lacoste’s digital transformation and they would often contain numerous data entry errors, which resulted in a slow time-to-market that was harmful to sales. Another major challenge involved variable data such as collections, which must be renewed every six months and had to take into account the difference between the Northern and Southern hemispheres.

Therefore Lacoste needed to adopt a tool that would streamline the creation and distribution of its product catalogs on both its merchant and marketplace sites. This made it clear that Product Information Management (PIM) was the right solution to quickly enrich databases, accurately aggregate content, and shorten time-to-market, all while increasing agility and flexibility.

Ready? Here you grow.

Get in touch with one of our Contentserv experts to discover the Product Experience Cloud.