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+ Growth
  • Faster global content distribution
  • Improved international market communication
  • Increased product reach with multi-language support
  • Enhanced scalability for future growth
+ Effiency
  • Centralized product data repository for streamlined management
  • Automated product catalog creation and updates
  • Efficient translation management supporting 12 languages
  • Integration of workflows for better transparency and task tracking

"We have been enthusiastic about the user-friendly interface of the software and Contentserv’s integrated approach from the very beginning."

Leonie Lorenz
Product Data Manager PIM, BINDER GmbH

About BINDER

Founded in 1983, family-run business BINDER GmbH is one of the world’s leading manufacturers of simulation chambers for scientific and industrial laboratories. BINDER, headquartered in Tuttlingen, Germany, has branch offices in New York, Moscow, Hong Kong and Shanghai and employs more than 400 staff. Its network of sales partners in 135 countries supplies around 22,000 premium units annually worldwide.

BINDER’s product portfolio includes incubators, ultralow temperature freezers, dynamic climate chambers and more. 80% of BINDER’s revenue is generated by its international stores, which is why its advertising media has to be provided specifically for each of the different markets in which it operates.

binder-central-services-featured
Pain

Inefficient manual processes, slow global reach

BINDER previously published one price list per year, one product catalog in German and English every two years, and various product brochures and flyers. Each print publication was carried out manually, and an external agency was in charge of updating the website.

The absence of a centralized repository meant data management was redundant, error-prone, time- consuming, and costly. In addition, the lack of a single source of product information meant translation management was also affected. It was a tedious and extensive process that prevented BINDER from publishing to additional languages.

These inefficiencies prompted Binder to seek a solution that could support their need for centralized management of product information, automation, the optimization of processes, and robust translation management. The company wanted to ensure the process remained transparent, using data from a single source to ensure international product communication was flexible, group-oriented, and fast.

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Aim

Centralized data and workflow automation to boost efficiency and speed at BINDER

BINDER required a solution that would allow it to efficiently centralize, maintain and manage product information and all media assets, and automate production and publication with a wide range of content, languages, and images for various channels. The solution they sought also needed to support the following:

  • Establish a transparent depiction of workflows
  • Maintain high product visibility to all products in case of discontinuation, etc.
  • Enable a simple translation process
  • Present a significant cost reduction and accelerate time-to-market
  • Deliver quick results and provide an output nine months after project start

BINDER chose Contentserv PIM, considering it critical for the standardized maintenance, management, and distribution of all product data, including translations across all channels. Additionally, BINDER chose Contentserv DAM to manage more than 2,500 digital assets (images, videos, documents, etc.).

Contentserv’s Translation Manager enabled BINDER to facilitate translation requests for publications in several languages without delay. Completed translations were then automatically assigned to the right products managed centrally through PIM. The PIM solution was also seamlessly integrated with the Trados Language Server.

An essential part of the implementation was establishing workflows for different users, employees and external service providers. Contentserv’s Workflow Management effectively supplied the functionality that allowed BINDER to track the progress and status of tasks regarding ongoing projects.

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Gain

Automated content creation and centralized management expand global reach for BINDER

With Contentserv, BINDER managed 27 product series, 87 product models, and 206 model variants, in addition to approximately 500 option items and accessories and 100 services from a central repository. BINDER was also able to enrich product information and create dynamic marketing content such as texts, images and videos.

Today, the creation and updating of print publications such as catalogs and prices have mainly been automated. Contentserv PIM continues to supply high-quality product information, and its robust publication workflow functionality controls the entire process. This organized process also allowed BINDER to finally produce print materials for all channels and translate them into 12 languages, effectively expanding the company’s global reach.

The Contentserv PIM solution provides great flexibility in data generation, with users managing an impressive amount of data (2,400,000 attributes, 24,000 references, and 172,000 ean/UPC barcodes). Export procedures integrated into the solution speed up the automatic creation and editing of catalogs and web pages, allowing Lacoste to export up to 40,000 items daily. Users can then assemble images, technical attributes, and prices by simply dragging and dropping them onto dynamic models subject to pre-established rules.

Other significant advances include the ease of creating new attributes such as information that allows consumers to refine their choices and maximize their shopping experience. This process used to take several months and now takes only 2 or 3 weeks. Furthermore, as fashion is governed by seasons, it is necessary to reconfigure entire offerings every six months. The Contentserv PIM solution allows Lacoste to maintain the attributes (about 300 per product) of the models that remain on sale, and thus, avoids rebuilding the catalog from scratch.

Facts and Figures

CHF 3.7 bn (2020): Annual Sales


Food Industry


Worldwide


Dairy products and vegan alternatives

Facts and Figures

15,000+ SKUs


bdigital assets


Online Print


Wholesale Supermarkets

Facts and Figures

Industrial Food Service


Business Partner SDZeCom GmbH


Contentserv solution: PIM & DAM


Contentserv solution: SaaS

Why (How) BINDER uses Contentserv

  • PIM for centralized data management of 27 product series, variants, and accessories.
  • DAM for rich media management across images, videos, and documents.
  • Translation Manager for seamless multilingual content production in 12 languages.
  • Workflow management to control publication processes across print and digital channels.

However, with a fast-moving ready-to-wear market, the colossal manual entry of different product data (6,000 color references per season, assortment tracking, product feature updates in different languages, etc.) became extremely challenging. Furthermore, primarily using spreadsheets for this purpose was very time-consuming and error-prone. These files quickly became archaic in the context of Lacoste’s digital transformation and they would often contain numerous data entry errors, which resulted in a slow time-to-market that was harmful to sales. Another major challenge involved variable data such as collections, which must be renewed every six months and had to take into account the difference between the Northern and Southern hemispheres.

Therefore Lacoste needed to adopt a tool that would streamline the creation and distribution of its product catalogs on both its merchant and marketplace sites. This made it clear that Product Information Management (PIM) was the right solution to quickly enrich databases, accurately aggregate content, and shorten time-to-market, all while increasing agility and flexibility.

Ready? Here you grow.

Get in touch with one of our Contentserv experts to discover the Product Experience Cloud.