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+ Growth
  • Expanded reach across diverse global markets
  • Enhanced customer experience with precise data insights
  • Increased product relevance through tailored information
  • Accelerated market adaptability with updated product data
+ Effiency
  • Reduced manual data handling, cutting time-to-market
  • Centralized data management with improved accuracy
  • Streamlined updates for seamless content alignment
  • Boosted team productivity with automation-enabled processes

"Today, we can control everything from our German headquarters and across all the departments that use the system such as IT, Product Management and Documentation."

Kalus Pochert
Manager of Documentation, TROX GmbH

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About TROX

TROX is the world market leader in developing, manufacturing and selling ventilation and air conditioning systems, devices, and components. Trading across five continents and with 31 subsidiary companies, TROX has a presence in more than 70 countries. TROX has around 4,000 employees worldwide operating 18 production sites and in 2023, generated revenues of over €2.5 billion.

Founded in 1951, TROX has built a worldwide reputation for developing solutions tailored to its customers' needs, primarily architects, planners and contractors. TROX believes in maximizing energy efficiency. Simultaneously, its technology minimizes the need for extensive design and construction during the installation of its products and systems. It is an approach that prioritizes sustainability and the well-being of both people and the environment.

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Pain

Outdated systems, missed deadlines, untapped potential

Before 2017, TROX managed its extensive product data through a legacy PIM system that was withdrawn from the market. The system’s complexity, lack of flexibility, and poor user experience posed daily challenges for the TROX team, who had to manage over 600 products, each with up to two billion variants worldwide, alongside 79,000 digital assets in 17 languages.

A small team of documentation managers struggled to maintain data quality and localization, relying on manual processes that were time-consuming, error-prone, and costly. These inefficiencies often risked missed deadlines and delayed product launches, affecting TROX’s bottom line. Recognizing these challenges, TROX saw the need for a modern, adaptable solution that could transform its approach to product information management and unlock growth potential.

However, with a fast-moving ready-to-wear market, the colossal manual entry of different product data (6,000 color references per season, assortment tracking, product feature updates in different languages, etc.) became extremely challenging. Furthermore, primarily using spreadsheets for this purpose was very time-consuming and error-prone. These files quickly became archaic in the context of Lacoste’s digital transformation and they would often contain numerous data entry errors, which resulted in a slow time-to-market that was harmful to sales. Another major challenge involved variable data such as collections, which must be renewed every six months and had to take into account the difference between the Northern and Southern hemispheres.

Therefore Lacoste needed to adopt a tool that would streamline the creation and distribution of its product catalogs on both its merchant and marketplace sites. This made it clear that Product Information Management (PIM) was the right solution to quickly enrich databases, accurately aggregate content, and shorten time-to-market, all while increasing agility and flexibility.

Aim

A global vision for seamless collaboration and scalable solutions

When TROX decided to replace its outdated PIM system, usability became a central focus in selecting the right technology partner. TROX sought a scalable solution that allowed users across worldwide subsidiaries to easily access and collaborate within the system.

Their ideal solution would support technical documentation optimization, create a centralized source for product data, and streamline asset enrichment. Key functionalities included automatic translation, integrated asset creation (product sheets, price lists, websites), and advanced capabilities like complex table mapping and product configuration, setting the stage for efficient global operations.

In addition to these initial objectives, there were two other quantified objectives: the implementation of the PIM solution should make it possible to increase the average value of orders and reduce product returns.

Lacoste evaluated five PIM solutions, and at the end of 2016, they selected Contentserv. Contentserv allows data to be quickly onboarded and adjusted via user-friendly, intuitive interfaces, and for information to be distributed across all sales media. A pioneer in the PIM industry and a leader for 20 years with an international customer portfolio, Contentserv has extensive experience in product information management.

Gain

A future-ready system that drives efficiency and unlocks new potential

After a nine-month evaluation of 11 providers, TROX chose Contentserv for its advanced PIM and DAM capabilities. Initially accessible only to a small team in Germany, the system quickly scaled to support 400 users across TROX's global enterprise, with roles and workflows enabling multi-department collaboration.

With Contentserv, TROX established a system that simplifies complex product configurations, integrates digital assets, and automates the creation of documents like data sheets and price lists with Smart Documents. Automated workflows for multilingual content further streamlined processes, enhancing data accuracy and market speed.

According to TROX’s Documentation Manager, Klaus Pochert, Contentserv’s user-friendly design and powerful workflows have greatly increased operational efficiency. As departments like Marketing, HR, and Sales recognize its value, the system’s influence continues to expand, supporting faster product launches and revenue growth across TROX’s global network.

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Facts and figures

CHF 3.7 bn (2020) Annual Sales


Food Industry


Worldwide


Dairy products and vegan alternatives

Facts and figures

15,000+ SKUs


bdigital assets


Online Print


Wholesale Supermarkets

Facts and figures

Industrial Food Service


Business Partner SDZeCom GmbH


Contentserv solution: PIM & DAM


Contentserv solution: SaaS

Why (How) TROX uses Contentserv

  • PIM and DAM for centralized, accessible global data and digital asset management
  • Smart Documents functionality for automated product data sheets and price lists
  • Automated Translation Workflows to support seamless multilingual content distribution
  • Product Configuration Tools to simplify complex product options across markets

However, with a fast-moving ready-to-wear market, the colossal manual entry of different product data (6,000 color references per season, assortment tracking, product feature updates in different languages, etc.) became extremely challenging. Furthermore, primarily using spreadsheets for this purpose was very time-consuming and error-prone. These files quickly became archaic in the context of Lacoste’s digital transformation and they would often contain numerous data entry errors, which resulted in a slow time-to-market that was harmful to sales. Another major challenge involved variable data such as collections, which must be renewed every six months and had to take into account the difference between the Northern and Southern hemispheres.

Therefore Lacoste needed to adopt a tool that would streamline the creation and distribution of its product catalogs on both its merchant and marketplace sites. This made it clear that Product Information Management (PIM) was the right solution to quickly enrich databases, accurately aggregate content, and shorten time-to-market, all while increasing agility and flexibility.

Ready? Here you grow.

Get in touch with one of our Contentserv experts to discover the Product Experience Cloud.