"Today, we can control everything from our German headquarters and across all the departments that use the system such as IT, Product Management and Documentation."
Kalus Pochert
Manager of Documentation, TROX GmbH

TROX, a leader in air quality and climate control solutions, is known for its advanced technologies that create optimized environments worldwide. Faced with growing data complexity and a demand for more personalized climate solutions, TROX needed a way to unify and leverage product data across markets. By using Contentserv, TROX ensures data accuracy and efficiency, enabling them to deliver tailored, precision-driven air solutions for healthier spaces globally.
"Today, we can control everything from our German headquarters and across all the departments that use the system such as IT, Product Management and Documentation."
Kalus Pochert
Manager of Documentation, TROX GmbH
TROX is the world market leader in developing, manufacturing and selling ventilation and air conditioning systems, devices, and components. Trading across five continents and with 31 subsidiary companies, TROX has a presence in more than 70 countries. TROX has around 4,000 employees worldwide operating 18 production sites and in 2023, generated revenues of over €2.5 billion.
Founded in 1951, TROX has built a worldwide reputation for developing solutions tailored to its customers' needs, primarily architects, planners and contractors. TROX believes in maximizing energy efficiency. Simultaneously, its technology minimizes the need for extensive design and construction during the installation of its products and systems. It is an approach that prioritizes sustainability and the well-being of both people and the environment.
Before 2017, TROX managed its extensive product data through a legacy PIM system that was withdrawn from the market. The system’s complexity, lack of flexibility, and poor user experience posed daily challenges for the TROX team, who had to manage over 600 products, each with up to two billion variants worldwide, alongside 79,000 digital assets in 17 languages.
A small team of documentation managers struggled to maintain data quality and localization, relying on manual processes that were time-consuming, error-prone, and costly. These inefficiencies often risked missed deadlines and delayed product launches, affecting TROX’s bottom line. Recognizing these challenges, TROX saw the need for a modern, adaptable solution that could transform its approach to product information management and unlock growth potential.
However, with a fast-moving ready-to-wear market, the colossal manual entry of different product data (6,000 color references per season, assortment tracking, product feature updates in different languages, etc.) became extremely challenging. Furthermore, primarily using spreadsheets for this purpose was very time-consuming and error-prone. These files quickly became archaic in the context of Lacoste’s digital transformation and they would often contain numerous data entry errors, which resulted in a slow time-to-market that was harmful to sales. Another major challenge involved variable data such as collections, which must be renewed every six months and had to take into account the difference between the Northern and Southern hemispheres.
Therefore Lacoste needed to adopt a tool that would streamline the creation and distribution of its product catalogs on both its merchant and marketplace sites. This made it clear that Product Information Management (PIM) was the right solution to quickly enrich databases, accurately aggregate content, and shorten time-to-market, all while increasing agility and flexibility.
When TROX decided to replace its outdated PIM system, usability became a central focus in selecting the right technology partner. TROX sought a scalable solution that allowed users across worldwide subsidiaries to easily access and collaborate within the system.
Their ideal solution would support technical documentation optimization, create a centralized source for product data, and streamline asset enrichment. Key functionalities included automatic translation, integrated asset creation (product sheets, price lists, websites), and advanced capabilities like complex table mapping and product configuration, setting the stage for efficient global operations.
In addition to these initial objectives, there were two other quantified objectives: the implementation of the PIM solution should make it possible to increase the average value of orders and reduce product returns.
Lacoste evaluated five PIM solutions, and at the end of 2016, they selected Contentserv. Contentserv allows data to be quickly onboarded and adjusted via user-friendly, intuitive interfaces, and for information to be distributed across all sales media. A pioneer in the PIM industry and a leader for 20 years with an international customer portfolio, Contentserv has extensive experience in product information management.
After a nine-month evaluation of 11 providers, TROX chose Contentserv for its advanced PIM and DAM capabilities. Initially accessible only to a small team in Germany, the system quickly scaled to support 400 users across TROX's global enterprise, with roles and workflows enabling multi-department collaboration.
With Contentserv, TROX established a system that simplifies complex product configurations, integrates digital assets, and automates the creation of documents like data sheets and price lists with Smart Documents. Automated workflows for multilingual content further streamlined processes, enhancing data accuracy and market speed.
According to TROX’s Documentation Manager, Klaus Pochert, Contentserv’s user-friendly design and powerful workflows have greatly increased operational efficiency. As departments like Marketing, HR, and Sales recognize its value, the system’s influence continues to expand, supporting faster product launches and revenue growth across TROX’s global network.
CHF 3.7 bn (2020) Annual Sales
Food Industry
Worldwide
Dairy products and vegan alternatives
15,000+ SKUs
bdigital assets
Online Print
Wholesale Supermarkets
Industrial Food Service
Business Partner SDZeCom GmbH
Contentserv solution: PIM & DAM
Contentserv solution: SaaS
However, with a fast-moving ready-to-wear market, the colossal manual entry of different product data (6,000 color references per season, assortment tracking, product feature updates in different languages, etc.) became extremely challenging. Furthermore, primarily using spreadsheets for this purpose was very time-consuming and error-prone. These files quickly became archaic in the context of Lacoste’s digital transformation and they would often contain numerous data entry errors, which resulted in a slow time-to-market that was harmful to sales. Another major challenge involved variable data such as collections, which must be renewed every six months and had to take into account the difference between the Northern and Southern hemispheres.
Therefore Lacoste needed to adopt a tool that would streamline the creation and distribution of its product catalogs on both its merchant and marketplace sites. This made it clear that Product Information Management (PIM) was the right solution to quickly enrich databases, accurately aggregate content, and shorten time-to-market, all while increasing agility and flexibility.
Get in touch with one of our Contentserv experts to discover the Product Experience Cloud.