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Skylabs’ fashion and luxury customers accelerate digital business with Contentserv’s fast time-to-value PIM solution

New partnership expands Contentserv’s Italian market share and allows Skylabs to offer quick turnaround solution for fashion and luxury brands.

Ermatingen, Switzerland / Milan, Italy — February 24, 2021 — Contentserv, the global Product Experience platform provider, announces its latest implementation partnership with Business partner Skylabs, which supports companies in their digital strategies, from identifying needs to implementing technological solutions. The partnership delivers significant synergies for both companies: Skylabs’ specific customer-base and sector experience offers Contentserv an entry point into Italy and the fashion and luxury market, while Contentserv offers Skylabs a valuable new solution to further serve its customers product information management needs.

Trusted by fashion and retail businesses worldwide, Skylabs recognizes the importance of a holistic approach to dealing with digital challenges. Its vision is to merge competence and flexibility with high standards and cutting-edge solutions to develop and deliver unique technological solutions. Skylabs already manages CRM, ERP, and e-commerce for many of its customers, and was looking to offer a Product Information Management (PIM) / Digital Asset Management (DAM) solution to help improve the efficiency of their content production process.

Adding Contentserv’s highly flexible, cloud-based PIM and DAM solutions to its portfolio enables Skylabs to complete its offering with another leading software solution. Contentserv is now able to increase its footprint both in Italy and in the fashion and luxury sectors, where there is great demand for a PIM system in optimizing product content for e-commerce.

“We’re excited about the new partnership with Contentserv, as it adds considerable value to our portfolio” says Salvatore Diana, CTO at Skylabs. “We can offer our customers a complete solution to manage the lifecycle of their product data, and its integration with other systems. Contentserv’s pre-configured fashion templates, and best practice configuration of data models, workflows, data quality and more will help deliver accurate, rich and enhanced content to our customers.”

Contentserv’s cloud-based PIM and DAM solutions consolidate product data and digital assets across an organization into a central repository, establishing a single, trusted source of information. The solution allows customers to onboard, enrich and syndicate consistent and up-to-date product content. Furthermore, Contentserv allows brands and retailers to leverage advanced data quality management, highly automated workflows, and various standard integrations to seamlessly connect with marketplaces, e-commerce and print channels.

“Fashion and luxury brands today need to be able to massively and quickly expand their business to the digital shelf to survive and thrive while, at the same time, delivering a consistent brand experience and high-quality product content to their customers,” says Laurence Caron, Managing Director at Contentserv. “As an expert in the fashion and luxury industry, Skylabs knows exactly how to support these brands in their digital transformation. Offering our quick-time-to-value solution will serve as a key factor in their competitiveness.”

This strategic partnership will enable both organizations to offer a scalable and easy to implement PIM and DAM solution that enables manufacturers in the fashion and luxury sectors to realize their digital strategy by delivering accurate, rich, and enhanced content to their customers.

About Skylabs

Headquartered in Milan, Italy, Skylabs was founded in 2015 as a tech startup which recognized early on the importance of a holistic approach to dealing with digital challenge. It helps brands including Versace, Sergio Rossi, and Moncler govern their digital actions through design and innovation, and provides system integration and implementation services for business tools.

Learn more at Skylabs

About Contentserv

Contentserv enables retailers and brands to develop groundbreaking product experiences of the future by fully exploiting advanced technologies’ potential. Our vision is to make the daily lives of marketers and product teams easier by providing them with an advanced, complete, business-focused platform emphasizing time-to-value.

By combining Product Information Management (PIM), Master Data Management (MDM), and Marketing Experience Management (MXM) into one single platform, Contentserv allows retailers and brand owners to offer the rich, relevant and emotional product experiences that exceed their customers’ expectations.

Learn more at https://www.contentserv.com/