Giving Consumers What They Want


PIM – The Foundation for Digital Transformation and Personalization


Today’s fashion consumers expect offerings that are tailored to their interests and preferences. In order to provide consumers with personalized experiences, companies must have insights. And for them to extract insights, they must have good data.

To have good data, a modern Product Information Management (PIM) system is needed.


In PIM – The Foundation for Digital Transformation and Personalization, learn:

  • How consumers define personalization
  • Where to start with personalization
  • Why start with PIM?
  • PIM success rates


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