Swiss Company Bucherer AG is Keeping up With the Times

The traditional company Bucherer AG relies on CONTENTSERV for its product communication

Together with Contentserv, Bucherer AG is breaking new ground to achieve its digitalization goals more easily and efficiently.

Baar, December 4th, 2017: With Bucherer AG, a company with a long-standing tradition joins the list of Contentserv customers. With the help of Contentserv’s software, success in the online segment is ensured for many years to come.

Quality since 1888

Bucherer AG, based in Lucerne, is the third generation to specialize in exclusive watches and jewelry from world-famous brands such as Rolex, Carl F: Bucherer and many others. At the heart of its jewelry range are the jewelry collections and one-off items produced under the Bucherer Fine Jewelry label. With around 1,600 employees in over 30 exclusive shops, Bucherer is Europe’s largest supplier of watches and jewelry.

Heinz Krienbühl, Head of E-Commerce at Bucherer AG: “Even a company that has existed for over a century must continue to develop and think about tomorrow – today. With Contentserv we can advance our digitalization.”

“Tradition doesn’t mean that the living are dead, it means that the dead are living.”

The Bucherer Group follows the advice of Harold Macmillan (1894-1986) and combines its tradition-rich history with necessary decisions for a successful future. With the help of Contentserv, a digitization strategy is now being developed that offers the company a simple and efficient data pool from which all product data, across all departments can be made available for e-commerce supply.

You can find out how Contentserv helps companies to get started digitally at www.contentserv.com.

Your point of contact for product questions is Michael Kugler, Managing Director of CONTENTSERV GmbH. Telephone: +49 8442 9253 800, Email: info@contentserv.com