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Contentserv and parsionate agree on strategic partnership

parsionate adds Contentserv as a tech stack

Baar, Schweiz – September 10th, 2019 – Contentserv, the global Product Experience Platform (PXP) leader and parsionate, one of the leading data and analytics consultancy firms in Europe, announce the expansion of their partnership with the development of parsionate CX GmbH. This strategic partnership paves the way for both companies to provide better support for their customers across Europe by taking advantage of the solutions offered by Contentserv. Michael Kugler, with years of successfully leading different initiatives at Contentserv, will play a key role on parsionate's side.

Contentserv enables brand manufacturers and retailers to offer their customers rich, relevant and emotional product experiences with its Product Experience Platform. To effectively implement and integrate the solution, Contentserv works and consults with experienced partners to drive higher customer satisfaction and ultimately expand their customer base. For this reason, Contentserv invests in a partner-first strategy to create globally scalable structures in order to support new partners in the best possible way. This includes the provision of blueprints for project implementation, use case scenarios, sales and marketing tools.

"parsionate is an experienced system integrator and brings a wide range of best practices in the PIM and MDM environment. Our strategic partnership offers great opportunities for both sides. We see not only the joint market entry as a win-win situation, but also the opportunity to jointly develop and optimize new tools for business consulting and project work which will benefit our Contentserv ecosystem and especially all our customers. Michael Kugler, with his wealth of Contentserv experience and deep market understanding, will surely be successful. We are looking forward to continuing our intensive cooperation with him as Contentserv advocate on the partner side," says Patricia Kastner, President of Contentserv.

Michael Kugler will build the parsionate CX GmbH company as subsidiary of the parsionate Group, which will focus on consulting and implementation of Contentserv projects. Using this as a basis, parsionate intends to expand its existing portfolio with specific marketing and sales processes for manufacturers and retailers from the upper midsize market. The focus will be on product experience, customer orientation and omnichannel commerce. The parsionate Group, which is already listed with Gartner and Forrester as an important Contentserv consulting partner, will thus expand Contentserv support into an essential pillar of its system integration portfolio.

"Coming from solution sales on the vendor side, I know and appreciate Contentserv as an outstanding product that is supported by a strong vision – which is also underlined by the recognitions of international analysts such as Gartner and Forrester. Even during my time at Contentserv, project success was always my top priority. At parsionate, I can now use my extensive know-how and network to strengthen customer loyalty with professional services in the area of strategic business consulting and implementation. Our medium-term goal is clearly to become the top partner for Contentserv in Europe," explains Michael Kugler, member of the management board of parsionate Group.

About parsionate Group

Digital transformation is changing markets, consumer needs and the way value is created. parsionate Group, with its headquarters in Stuttgart and offices in Munich, Hamburg and Amsterdam (NL), supports European businesses in implementing their transformation strategies. It suggests appropriate data management concepts and implements them based on state-of-the-art standard software. Experts offer comprehensive consultancy and professional knowledge in implementing leading software solutions. Our team comprises some of the leading consultants for e-commerce, omnichannel and Master Data / Product Information Management (MDM/PIM) as well as system architects and technical consultants.

About Contentserv

Contentserv enables retailers and brands to develop groundbreaking product experiences of the future by fully exploiting the potential offered by advanced technologies. Our vision is to make the daily lives of marketers and product teams easier by providing them with an advanced, complete, business-focused platform emphasizing time to value.

By combining Product Information Management (PIM), Master Data Management (MDM), and Marketing Experience Management (MXM) into one single platform, Contentserv allows retailers and brand owners to offer the rich, relevant, and emotional product experiences that exceed their customers' expectations.

Learn more at https://www.contentserv.com/

Media contact

Petra Kiermeier
Director Global Marketing Communications
T +49 8442 9253 800