Your customers expect consistent product information across all touchpoints. A modern customer journey often involves many steps – from the ﬁrst contact to the ﬁnal purchase.
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Miele publishes hundreds of brochures with tens of thousands of pages and images every year for its distribution channels.
Vaillant produces a comprehensive printed price list encompassing up to 900 pages, as well as various special price lists for individual sectors in a laborious process every year.
Content is King – assets like product information, images, and videos are the most important elements of a successful customer experience.
For a full-fledged enterprise marketing solution, architectural requirements are driven by its demands.
Our implementation partners are highly qualified and well trained in our solutions. With their know-how, they ensure that our customers projects are implemented on-time and within budget.
Together with our technology partners, we offer our customers additional features that are constantly extending and incorporate the latest developments on the market.
You will find useful connectors, apps and extensions to integrate your existing infrastructure – developed by certified partners and Contentserv.
According to the analysts at Forrester, Contentserv “provides the most extensive suite of all the providers we evaluated in this Forrester Wave.”
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Provides retailers and brand manufacturers with integrative tools to simplify data management and create an exciting product experience that satisﬁes customers across all touch points.
At Contentserv, we are driven by the desire to keep our customers one step ahead of the competition. Our pioneering software empowers retailers and brands to make their product experiences increasingly engaging and valuable, year after year. Continuous improvement is hard-wired into our platform. That translates into more successful brands, and more satisfied end-consumers. Get in touch to discuss how we could do the same for you and your organization.
Sera is an internationally well-known manufacturer of aquariums, terrariums and garden ponds. The company now optimizes its marketing with the innovative software by Contentserv.
Rohrbach/Ilm: 26.08.2015 – sera, successful supplier of aquarium-related products for more than 40 years, is now banking on the innovative Marketing Information Management (MIM) solution by the software producer Contentserv to optimize the provision of data such as images, product texts and videos. In addition, sera is entering into new markets while also further expanding its online business. The web-based Marketing Information Management solution by Contentserv will replace various isolated applications and not only ensure more flexibility but also secure the quality and timeliness of data via automated workflows.
Sera has quickly become one of the most important manufacturers of aquarium products worldwide, and international demand is growing for sera quality “made in Germany”. Company founder Josef Ravnak and his wife Anny have a clear vision of promoting aquarium-related hobbies. Inventive genius, commitment and maximum quality have enabled sera to establish a strong position on the market over the past 40 years. More importantly, the company has developed a complete program of perfectly matched and coordinated products for fresh and salt water aquariums, garden ponds and terrariums. True to the motto “for an underwater world according to nature”.
In addition, an innovative team of biologists and chemists is diligently working on the continuous development of new products and quality assurance.
This innovative spirit can also be found in sera’s marketing department: With a presence in more than 80 countries worldwide, sera has now decided to introduce a Marketing Information Management System (MIM) which will manage all assets such as images, videos and product text via the fully integrated Media Asset Management (MAM) and Product Information Management (PIM) before efficiently distributing the data across all channels. The Contentserv Translation Management also makes the handling of language variants quicker and more efficient.
This new software will replace the previous isolated solutions. The individual process support via workflows will not only be a huge time saver but also secure the data quality. In addition, fixed design templates will ensure the company’s corporate identity across the world.
Contentserv will implement this project at sera in cooperation with its implementation partner SDZeCOM.
For more information on the CONTENTSERV solutions, please visit us at www.contentserv.com.
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