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New CTO to Expand and Deliver Contentserv’s Product Vision
Andreas Gerst to transform Contentserv into a cloud-native software company
Ermatingen, Switzerland — March 24th, 2020 — Contentserv, the global Product Experience Platform leader announced the appointment of Andreas Gerst as the company’s new Chief Technology Officer. The proven executive’s main responsibility will be to ensure that Contentserv maintains its leading position in product information management and marketing experience solutions by accelerating cloud adoption and streamlining product development.
Andreas brings years of experience in software development, global technical team building and management. He worked as CTO at EQS Group, CTO and Vice President Pre-Sales, CEN, at CA Technologies, and Senior Director, Global CTS Solution Presales Consulting at TIBCO Software. His passion for innovation coupled with his profound IT expertise allowed him to help companies build innovative on-premise and SaaS products.
“Contentserv is an undeniable leader in PIM and is years ahead in Marketing Experience Management (MXM) development. I’m just thrilled to work with its experienced, energetic and visionary team to push the product massively forward. With the company’s mission to deliver outstanding and innovative products to customers, my main goals are to ensure that its strategies are successfully executed with the right technologies,” says Andreas.
On track to become the first and number one global cloud-native provider of MXM, Contentserv will rely on Andreas to position the right people, choose the latest and proven technologies to help develop products that exceed customer expectations.
“Our Product strategy is very ambitious and forward-thinking. To realize it, we need determined and open-minded experts like Andreas. His role will be pivotal in expanding our product experience platform and accelerating our growth and pace of innovation,” shares Armin Dressler, CEO at Contentserv.
Contentserv enables retailers and brands to develop groundbreaking product experiences of the future by fully exploiting the potential offered by advanced technologies. Our vision is to make the daily lives of marketers and product teams easier by providing them with an advanced, complete, business-focused platform emphasizing time to value.
By combining Product Information Management (PIM), Master Data Management (MDM), and Marketing Experience Management (MxM) into one single platform, Contentserv allows retailers and brand owners to offer the rich, relevant, and emotional product experiences that exceed their customers’ expectations.
Learn more at https://www.contentserv.com/