Create contextualized makeups of a product via static and dynamic makeups. From a static perspective, you can tailor all aspects of a product (product image, name, description, features, etc.) for one or many targets (e.g., buyer persona, B2B account, situation, channel, etc.). From a dynamic perspective, we use our affinity engine to assemble the right aspects of a product for your customer in real-time.
Provide real-time product recommendations via our affinity engine. An affinity, unlike a traditional attribute, is a score in regard to how well the subject (product, brand, attribute or rich content) performs for a given context. Ensuring the right products appear, with the right information, as well as the appropriate product relationships for dynamic bundling, product upsells, and more.
With solutions to help you manage your product data, communicate your products and personalize your marketing, getting started has never been easier.
Plan and execute campaigns and promotions, while ensuring the correct product is promoted for a given region and channel, all while disseminating consistent product information. For print-specific promotions, our state-of-the art whiteboard composer, with a built-in Adobe InDesign integration, allows you plan and implement your print promotions against your advertising commitments.
Even though it has only been a short while since we started using Contentserv, we can already say that we are faster and more efficient. We will continue to work with XSARUS and Contentserv to add more functionalities in the future because we believe there is more to be gained.
Rebekka van der Kooi, PIM Application & Team Member Specifications & Labelling Manager
Automation of product relationships helps customers discover items they would not otherwise come across. Whether it is a product up-sell, cross-sell or substitution, you can ensure your customers do not engage from the lens of a single product, but rather a product ecosystem to solve all of their specific wants, needs and problems.
Address the industry trend of presenting solutions to your customers, as opposed to just products. Whether you manually bundle a set of products or dynamically assemble and deliver in real-time, you can ensure the correct grouping of products are bundled and sold to a customer via a rich experience.
Eliminate the hassle of manually tagging a product. When a product is onboarded, you can set its initial affinity scores via an analysis of external data source, internal tools and algorithm execution or through external tools. Once your products are tagged, it is constantly being improved by processing usage metrics from your channels.
Focus your promotions and personalization on the right products and solutions for your correct targets to ensure you are receiving a return on content. You can visualize the metrics of a contextualized product or analyze the effectiveness of a promotional image to better understand how your products are performing.
Organizations can experience both a positive business and operational impact after implementing a PIM solution. There’s a multitude of benefits that have been documented by analysts, brands and retailers, but a lot are dependent upon each individual organization, its strategic initiatives, technological environment and internal processes. However, one thing remains clear, companies lose more than just money when their data is prone to errors. Take our quick ROI Indicator and find out your potential with Contentserv’s PIM solution.
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