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Experience-driven commerce for the connected consumer

Contentserv’s contextualization solution enables businesses to adapt product content for specific channels, locations, and personas. By pairing contextualization with personalization, you can provide more relevant customer experiences across touchpoints such as dynamic landing pages or localized product descriptions.

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Elevate engagement with adaptive content

Deliver contextualized product information that adapts dynamically to your customers' specific scenarios. Contentserv’s data management capabilities allow you to enrich product content with relevant attributes for meaningful customer experiences.

Showcase products based on channel and region

Go beyond traditional multichannel publishing to share rich product content tailored to your customers' specific locations or needs. Contentserv enables you to manage localized and regionalized product data, ensuring relevance across diverse markets.

Drive product recommendations that resonate

Help your customers discover the right products for their needs. Contentserv’s integration capabilities, such as the synergy with trbo, support delivering personalized recommendations that align with the customer’s context and preferences.

Unlock insights with contextualized data

Leverage enriched product data and dynamic contextualization to ensure that content and recommendations align with customer expectations. By integrating data-driven insights, you can tailor product content for every scenario.

Why is contextualization and personalization of content important for your business?

In today’s digital-first world, customers expect content that is relevant to their specific needs. Contextualization ensures product content is adapted for geography, channel, and persona, while personalization adds value by tailoring it to individual preferences.

Improve customer engagement with contextualized content

Imagine a shopping experience tailored to your specific preferences — that’s the result of combining contextualized and personalized product content. By leveraging integrations and adaptable data models, Contentserv helps businesses create product content aligned with specific user scenarios. This end-to-end approach creates a 1:1 user experience, making every interaction feel personal.

Generate contextualized marketing text effortlessly

Use AI-powered text generation to contextualize product marketing content to create engaging product journeys.

Adapt content dynamically to the customer journey

Ensure every interaction reflects the unique needs of your audience by adapting descriptions, imagery, and recommendations in real-time.

Go from data-centric
to customer-centric.

 

360° AI contextualization to enhance product content delivery.

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Key benefits of using software for content personalization and contextualization

Deliver tailored product content

Combine contextualized and personalized delivery to craft engaging product experiences.

Align content with user scenarios

Adapt product content for export scenarios, such as ecommerce, marketplaces, or catalogs, to meet user expectations.

Streamline content delivery

Localize and contextualize product information across regions and channels for consistent messaging.

Support global scale

Use AI to simplify translation, localization, and regionalization efforts, ensuring relevant product content reaches global audiences.

Enhance your content contextualization strategy with Contentserv

 

Our powerful contextualization solution

Dynamic product adaptations: Tailor product content to user-specific scenarios like location, channel, or persona.

Localization capabilities: Easily manage translations and adapt content to local market needs.

Predictive insights: Use advanced analytics to refine contextual relevance.

AI text generation: Automatically create marketing text adapted to personas and regions for greater impact.

Flexible data structures: Enable customizable hierarchies for different export scenarios.

Real-time adjustments: Deliver context-aware product content updates based on customer needs.

What our customers are saying

Ravensburger finds the ideal PIM partner for future-proof product marketing
Read case study
"We deliberately looked for a partner at eye level with whom we could exchange ideas. As a medium-sized company with an international focus, Contentserv was a good fit for us. Not only on this level, of course, but also with the software: with a system that we can configure ourselves to a high degree and expand as required — quite simply with modules, without having to tinker with it ourselves."

 

Patrick Bartl - Head of Data & Platform Management
Ravensburger

Create a seamless shoppable experience with Contentserv

 

Personalize content for revenue-generating experiences.

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Frequently asked questions about Content Contextualization

What is content contextualization and personalization software?

Content contextualization software adapts product information to specific scenarios like geography, persona, or channel. Contentserv provides tools to dynamically adjust and localize product content for a wide range of export requirements.

How do you contextualize the customer experience?

Contextualizing the customer experience involves dynamically adapting product content based on location, channel, and persona. With Contentserv, businesses can ensure product information is relevant and consistent across touchpoints.

Why choose Contentserv as your personalization software?

Contentserv stands out as a leading choice for content contextualization solutions due to its powerful Product Experience Cloud (PXC), combining PIM, DAM, and content personalization software. These features enable seamless integration of product data with contextualized marketing content, ensuring tailored interactions at every stage of the customer journey, across all channels.