Maintain consistent product information across all channels
Today’s consumers expect retailers to provide consistent product information online and offline regardless of time, location or device they are using. Retailers that manage their internal and supplier product data in disparate silos have a high risk for errors and inconsistencies, as well as an inability to effectively push accurate and consistent data across multiple channels. This quickly results in missed sales, reduced brand loyalty, increased returns and poor customer satisfaction.
Contentserv’s solution consolidates product information and digital assets across your organization into a single, central repository establishing a trusted source of information. Our offering also includes a supplier data onboarding solution that allows you to quickly onboard a supplier’s product catalog within minutes, ensuring that the data you work with is always up-to-date and correct. Advanced multichannel publishing allows you to publish current and accurate product content across all channels for a consistent product experience.
Personalize your offering to connect with customers
Retailers are expected to provide engaging experiences about an ever-increasing number of products across a multitude of channels. This requires high-quality data coupled with a deep understanding of customer personas and interests. Furthermore, to deliver compelling product experiences, your product content needs to not only be enhanced, rich and relevant, but it needs to be targeted, so your customers remain engaged and maintain loyalty.
Contentserv solves these challenges by enabling retailers to orchestrate highly automated and flexible marketing and communication processes. Create and manage high-impact campaigns, promotions and events to address your customers’ needs, in the context of personas, situations and channels. This allows you to provide contextual audience targeting and personalized experiences across all campaign categories and sales channels.
Find out how a world-leading sporting goods retailer built a competitive global e-commerce presence.
Accelerate time-to-market to differentiate yourself from competitors
Retailers operate within a highly dynamic market. The proliferation of e-commerce, along with consumers that are increasingly price sensitive, leaves retailers with few ways to differentiate in a sea of competitors. Accelerating time-to-market can help retailers stand out, especially now that consumers can quickly search for the products they want and easily compare prices across multiple retailers within seconds.
Contentserv provides comprehensive workflow management and automated business rules that speed up your business processes. This reduces errors inherent with manual processes and enables you to adapt quickly to change. In addition, quick supplier data onboarding allows you to onboard a large number of SKUs, further reducing the time required to get products to market, so you can focus on creating more revenue-generating opportunities.
Hundreds of brands & retailers TRUST Contentserv
VIEW SUCCESS STORIESLet Your Data Be Your Partner For Success
Eliminate data silos
Control and manage your product information and digital assets from a central location across your organization.
Improve data quality
Deliver consistent, complete, and accurate data across all sales channels.
Reduce product returns
Help consumers make better purchasing decisions and improve brand loyalty with rich, accurate and complete product information.
Accelerate time-to-market
Get products to market faster with automated workflows, quality checks and multichannel publishing.
Increase SKU assortments
Quickly onboard and efficiently manage thousands of SKUs.
Maximize cross-sell and upsell opportunities
Increase revenue by promoting related products that are relevant to the interest of your customers.
Specialized Solutions for Retailers
Integrated Workflow Management
Enable collaboration, automation and orchestration of your business processes.
Data Syndication
Syndicate product information to backend and front-end systems.
Version and History Management
Control the storage of different versions of datasets.
Multichannel Publishing
Publish product data to online and offline channels.
Data Onboarding
Automate the onboarding and validation of supplier data into your product catalog.
Data Stewardship
Grant or restrict access to a specific set of data and who can edit, download or delete them.
Digital Asset Management
Store, organize, find and retrieve images, videos and documents.
Data Governance
Set in place policies and audit trails to maintain data quality and promote accountability.
Translation Management
Localize data for multiple languages, channels and brands.
White Paper: PIM - Building the Business Case for Project Success
Additional technology, such as a PIM software, is often what you need to resolve organizational challenges, but acquiring one can be met with resistance. Effectively communicate the need for a PIM solution and get stakeholder buy-in with a compelling business case.
READ NOW
© 2020 Contentserv Group AG