Lacoste Case Study

Find out how Lacoste reduced its time-to-market from months to weeks!

Since the creation of the first polo shirt, Lacoste has relied on the authenticity of its sporting roots to bring optimism and elegance all over the world.

As a global company, Lacoste faced several challenges due to the fast-moving nature of the market, immense data entry requirements, and disparate data sources. These issues hindered the company’s goal of delivering real and exceptional shopping experiences to consumers on all channels.

To maintain the brand’s premium identity, Lacoste selected Contentserv to facilitate the creation of products and collections on its merchant and marketplace sites around the world.

In “Lacoste - Driving Omnichannel Brand Experiences”, learn:

  • The data management challenges Lacoste faced
  • The role of a PIM system in Lacoste’s digital transformation
  • How Lacoste improved operational efficiency resulting in faster time-to-market



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