Return on Experience (ROX) is increasingly becoming the benchmark for your business success, because it makes one of the most important drivers of turnover and customer loyalty measurable and analysable. The premise: Only satisfied customers are also lucrative for your company. And only lucrative customers attract further lucrative customers.
The white paper “Become a ROXstar with PIM!”highlights the following points:
What characterises customer satisfaction?
What factors influence the customer experience?
How do the customer and company perspectives differ?