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NÄVE improves efficiency and data quality using PIM

“Since the beginning, we have had a good feeling about both the partner and Contentserv. The cooperation and the arrangements in the run-up have convinced me very much — we feel we are understood and in good hands ”

Sascha Teichmann - Technical Director at NÄVE Leuchten GmbH

NÄVE improves efficiency and data quality using PIM nave-customer-story-header

About NÄVE

Since 1948, NÄVE has been delighting customers with innovative lighting trends — from individual lamps to comprehensive lighting concepts for public facilities and companies. The company’s products are mainly sold through over-the-counter retailers such as furniture and DIY stores and large online stores. With theplanned expansion of the company’s own ecommerce shop, B2C will also play a growing role in its future.

NÄVE is represented throughout Europe, although its core market remains in Germany. The company is customer-focused and passionate about constantly setting new creative trends in the lighting market.

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Facts and figures

Have a look at a few key facts about NÄVE Leuchten GmbH business model.

Industry:
lighting technology, trade

Target market:
core market Germany, Europe

Target customers:
B2B & B2C

 

Type of products:
luminaires, lighting concepts

Number
of retail products:
approx. 3,500

Number of digital assets:
100,000

Online channels: 
ecommerce store

Offline channel:
retail
(furniture, home improvement)

Contentserv solution used:
PIM & DAM

Usage model:
SaaS

Implementation partner:
SDZeCOM GmbH & CO. KG

The challenge and goals

Until now, many processes in product data maintenance at NÄVE were relatively decentralized. Much of the data was stored internally, while only the most commonly used data ended up in a single platform in a classic folder structure.

Similarly, there were no standardized workflows — with corresponding disadvantages in efficiency and data quality. To change this, initial adjustments to the work structures were implemented, and fixed workflows were established even before a PIM solution was introduced.

In addition, Microsoft Teams helped make important information and data centrally available. The cloud-based Contentserv solution was chosen to consolidate this structural change and significantly contribute to quality assurance — transparent rights management and by making incomplete entries impossible. The company also expects to save a lot of time on product data maintenance by eliminating manual processes.

The situation
  • Product information was mapped in a classic folder structure — yet data was stored separately within different departments
  • There were hardly any uniform workflows in product data maintenance and no sufficient quality assurance
  • Product information often had to be transferred manually to the web portals of the sales partners, which took up an unnecessarily large amount of time

Objectives
  • Establish the PIM/DAM solution as the central and lead system for all essential product information data while pricing continues to be mapped in the ERP system
  • Consistent, accurate and complete master data maintenance — supported by fixed workflows for quality assurance
  • Develop efficient processes for transmitting product information directly to channel partners’ systems in the appropriate format
  • Automate the creation of product data sheets in the required local language

  • Use PIM to create optimal conditions for the development of a proper web store to increase B2C sales

Read more
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“PIM involved a lot of brainwork at the beginning. In our collaboration with our implementation partner SDZeCOM, we realized that a lot was required and that structures had to be created: How should it be set up and how must the process flow in the company be? Since the beginning, we have had a good feeling about both the partner and Contentserv. The cooperation and the arrangements in the run-up have convinced me very much — we feel we are understood and in good hands. For everything else, the main thing now is hard work.”

Sascha Teichmann - Technical Director at NÄVE Leuchten GmbH

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Why Contentserv?

  • Within the first presentation of the demo and the further preliminary discussions, the NÄVE team decided that Contentserv met their requirements
  • The visually appealing, clear and intuitive user interface was a crucial criterion in Contentserv’s favor
  • The wide range of functions of the PIM/DAM solution contributes significantly to reducing the number of tools used in the company
  • The cloud-based SaaS system offers significant advantages compared to an on-premise solution, such as location- independent access, lower maintenance costs and quicker updates

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