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Mizuno expands globally with Contentserv

Tokyo, Japan — Jan 08,  2019 — Contentserv, the global Product Experience Platform (PXP) leader, announced today that Mizuno Corporation, a leading Japanese brand manufacturer and distributor of high-quality sport equipment, apparel and footwear, chose Contentserv to enhance their global business and accelerate their ecommerce strategy

In today’s omnichannel era, as consumer touch points become more complex, delivering rich product content at the right time is extremely important for brands and retailers in order to improve product experiences and customer loyalty. Mizuno is expanding their global footprint with 18 overseas offices and will be focused on developing standardized ecommerce sites for each country to communicate a consistent brand image globally. Mizuno has been gradually refreshing their ecommerce sites in each region, as well as their marketing management platform to enhance their growing global business, which necessitated the need for a product information management solution.

"Product information and product stories are the most important pieces of content on ecommerce sites, but speed and accuracy of that content are essential to succeed in today’s competitive retail industry. With the leading Contentserv Product Experience Platform, we are looking forward to accelerating our initiative to localize our brand’s story in every market,” said Tsuyoshi Serizawa, Manager of General Planning Office and Global Digitalization Management Department, Mizuno Corporation.

As Mizuno explored their options, they selected the integrated Contentserv platform because of their strong Product Information Management and Digital Asset Management capabilities. The choice was made based on the consideration that Contentserv offers a flexible solution that can:

  • Easily connects and integrates with ERP and ecommerce systems
  • Streamlines workflows with efficient management of roles and privileges
  • Manage multilingual translation to support their global ecommerce strategy

“We feel very privileged to contribute to Mizuno’s global business development and ecommerce strategy. By offering best practices that we have accumulated as a global company through our professional services, we will continue to support the success of the entire project including the deployment to the North America and Asia regions." said Nobu Watanabe, Managing Director of Contentserv, Inc.

The Contentserv Product Experience Platform will ensure that Mizuno manages product specifications, data and marketing content centrally; delivering rich content to consumers across all channels such as website, ecommerce sites and catalogs for tradeshows. With Contentserv, Mizuno can also improve the quality of product experiences across all touch points by providing rich and optimized product information to sales channels and distributors. By digitalizing and automating their merchandising operations, Mizuno expects to be able to significantly reduce operational costs.

Mizuno will start the Contentserv and ecommerce integration in Europe and will continue to deploy to all channels worldwide by 2020.

About Mizuno

Mizuno, who operates under the philosophy of "Contributing to society through the advancement of sporting goods and the promotion of sports,” launched in 1906 and is now a leading global brand who has been highly praised for their unique management focused on research, design and development, creating highly sophisticated technical products that always amaze the people around the world.

About Contentserv

Contentserv enables retailers and brands to develop groundbreaking product experiences of the future by fully exploiting the potential offered by advanced technologies. Our vision is to make the daily lives of marketers and product teams easier by providing them with an advanced, complete, business-focused platform emphasizing time to value.

By combining Product Information Management (PIM), Master Data Management (MDM), and Marketing Experience Management (MXM) into one single platform, Contentserv allows retailers and brand owners to offer the rich, relevant, and emotional product experiences that exceed their customers' expectations.

Learn more at https://www.contentserv.com/

Media contact

Contentserv, Inc.
Marketing Group
T +81 3 6880 9116