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Contentserv and Plentymarkets power omnichannel product experiences for brands and retailers

New connector syndicates product content across multiple shops at once

Ermatingen, Switzerland / Kassel, Germany — September 30, 2020 — Contentserv, the world's leading Product Experience provider, today announces its technology partnership with plentysystems AG, developers of plentymarkets — an e-commerce ERP system that combines merchandise and order management with web store systems and omnichannel sales for European businesses. This partnership aims to provide seamless integration between Contentserv and plentymarkets via a new, Contentserv-developed standardized connector for content syndication.


Today's shoppers expect engaging and consistent experiences, whether they are online or in-store. Therefore, brands and retailers must ensure that product content is always accurate, consistent, and current. Failing to do so discourages shoppers and ultimately leads to a loss of loyalty and potential revenue. The new Contentserv plentymarkets connector powers an omnichannel experience for its customers with the automatic syndication of channel-ready product content and related digital assets across multiple plentymarkets shops.

"The partnership with Contentserv is strategically vital for us. Since we are dealing with larger customers with more professional requests, we frequently encounter complex PIM requirements. We see Contentserv as an established and innovative partner with whom we will jointly expand our brand position in the market," says Jan Griesel, Founder and CEO at plentysystems AG.

Aside from the webshop, plentymarkets can be connected to relevant marketplaces and systems such as payment and logistics solutions, legal and affiliate marketing providers, and the app-based checkout software plentyPOS — enabling centralized management of many sales channels. Contentserv allows its customers to deliver accurate, rich, and enhanced content to its customers anywhere at any time. Together the two partners provide a comprehensive answer for organizations seeking to quickly realize their commerce goals and deliver groundbreaking customer experiences.

"With the newly released plentymarkets connector, companies can automatically transfer high-quality, up-to-date product data and related digital assets to plentymarkets. The implementation does not require a long project lead time, which greatly reduces our customers' time-to-value. In our view, there are clear synergies for brands and retailers that want to realize their commerce strategies," adds Sven Munk, SVP of Global Technologies & Alliances at Contentserv.

While Contentserv enables brands to provide their customers with remarkable experiences through content, plentysystems allows them to showcase their products across multiple channels worldwide through plentymarkets.

Additional information about Contentserv's plentymarkets connector can be found here.

About plentymarkets

plentymarkets is an all-in-one e-commerce ERP solution, which combines a comprehensive stock management system with a versatile shop system and effortless multichannel sales. Thanks to complete functions and interfaces that include all steps of the e-commerce value chain, you can use the cloud-based software to completely automate all of your e-business processes as well as your company's own individual processes.

Learn more at https://www.plentymarkets.eu/

About Contentserv

Contentserv enables retailers and brands to develop groundbreaking product experiences of the future by fully exploiting the potential offered by advanced technologies. Our vision is to make the daily lives of marketers and product teams easier by providing them with an advanced, complete, business-focused platform emphasizing time to value.

By combining Product Information Management (PIM), Master Data Management (MDM), and Marketing Experience Management (MXM) into one single platform, Contentserv allows retailers and brand owners to offer the rich, relevant, and emotional product experiences that exceed their customers’ expectations.

Learn more at https://www.contentserv.com/

Media contact

Petra Kiermeier
Director, Global Marketing Communications
pr@contentserv.com 
T +49 8442 9253 800