What drives the rise of
B2B ecommerce

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What Drives the Rise of B2B E-Commerce?

Manufacturers in Europe and the UK were asked to rank 12 technologies according to their impact or threat on their business. Ecommerce, emerged on top1 as B2B buyers increasingly find shopping online much faster and convenient.

The shift from traditional buying to digital, however, isn’t merely a regional but a global phenomenon. This was evidenced by the Forrester report “Death of A (B2B) Salesman,” forecasting that a million US B2B salespeople will lose their jobs to self-service ecommerce by 2020.2 In New Zealand, Southeast Asia and India, 81% of professional buyers expect a consumer-grade digital experience from their websites.3 Meanwhile, in the second leading manufacturing nation, China, the B2B ecommerce industry’s value is set to reach US$350 billion by 2024,4 while Forrester forecasts the US B2B ecommerce to be worth $1.8 trillion by 2023.5

So, what is driving the shift from traditional to digital? Check out the infographic below to find out:


The new B2B buyers have made digital transformation the key to survive and thrive in the ecommerce world. The process of shifting from traditional to digital can be long and hard, but with the right strategy and tools, it can also be accelerated.