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What drives the rise of
B2B ecommerce

1 minute read
What Drives the Rise of B2B E-Commerce?

Manufacturers in Europe and the UK were asked to rank 12 technologies according to their impact or threat on their business. E-commerce, emerged on top1 as B2B buyers increasingly find shopping online much faster and convenient.

The shift from traditional buying to digital, however, isn’t merely a regional but a global phenomenon. This was evidenced by the Forrester report “Death of A (B2B) Salesman,” forecasting that a million US B2B salespeople will lose their jobs to self-service e-commerce by 2020.2 In New Zealand, Southeast Asia and India, 81% of professional buyers expect a consumer-grade digital experience from their websites.3 Meanwhile, in the second leading manufacturing nation, China, the B2B e-commerce industry’s value is set to reach US$350 billion by 2024,4 while Forrester forecasts the US B2B e-commerce to be worth $1.8 trillion by 2023.5

So, what is driving the shift from traditional to digital? Check out the infographic below to find out:

What Drives the Rise of B2B E-Commerce?
The new B2B buyers have made digital transformation the key to survive and thrive in the e-commerce world. The process of shifting from traditional to digital can be long and hard, but with the right strategy and tools, it can also be accelerated.