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What drives the rise of
B2B eCommerce?

1 minute read
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What Drives the Rise of B2B E-Commerce?

Manufacturers in Europe and the UK were asked to rank 12 technologies according to their impact or threat on their business. eCommerce emerged on top as B2B buyers increasingly find shopping online much faster and more convenient.

The shift from traditional buying to digital, however, isn’t merely a regional but a global phenomenon. This was already evidenced by the Forrester report “Death of A (B2B) Salesman,” forecasting that a million US B2B salespeople would lose their jobs to self-service eCommerce by 2020. Most professional buyers nowadays expect a consumer-grade digital experience from their websites. Meanwhile, in the second leading manufacturing nation, China, the B2B eCommerce industry’s value is set to reach US$3,674.6 billion by 2027, while Forrester forecasts the US B2B ecommerce to be worth $3 trillion by 2027.

So, what is driving the shift from traditional to digital? Check out the infographic below to find out:


The new B2B buyers have made digital transformation the key to survive and thrive in the ecommerce world. The process of shifting from traditional to digital can be long and hard, but with the right strategy and tools, it can also be accelerated.