The upcoming event series follows the theme “Power Your Digital Transformation”
Baar, Switzerland – September 18th, 2019 – Contentserv, the global Product Experience Platform (PXP) leader, announces its annual digital conference for manufacturers, brand owners and retailers. The Product Experience Summit 2019 follows the theme “Power Your Digital Transformation” and delivers on Contentserv´s mission to enable retailers and brands to develop groundbreaking product experiences of the future.
“Powering digital transformation does not only mean introducing new technologies and business models. It is also about putting our previous thinking and procedures to the test and embracing new methods. With the Product Experience Summit, we want to provide practical food for thought and insights into successful digitization projects and omnichannel strategies, thus, supporting further steps towards digitization,” says Patricia Kastner, President of Contentserv.
Already in its 10th year, the annual event, previously known as the “Marketing Power Conference,” will be held under a new name and concept. Owing to continuous international growth, it will be a series of events. Instead of only one summit in Germany, the new Product Experience Summit will go on a world tour. Besides the fixed two-day summit in Rohrbach, Germany, there will be several smaller roadshows throughout Europe, the US and APAC regions. Several hundred participants are expected to attend the events.
The Summit aims to provide comprehensive information in the following areas:
- Strategic Impulses: Tips, ideas and strategies for digital transformation and delivery of compelling product experiences
- Best Practices: First-hand insights into successful digital transformation projects in different industries
- Use Cases & Methods: Practical methods and success models for the digitalization of their product communication
Renowned manufacturers and retailers, as well as seasoned consulting and implementation partners, will provide insights into digitization projects, share opportunities and challenges and pass on valuable first-hand tips to the participants. In addition, the guests will also get to know Contentserv´s comprehensive Product Experience Platform (PXP), which is a combination of four robust solutions – Product Information Management (PIM), Digital Asset Management (DAM), Master Data Management (MDM) and Marketing Experience Management (MXM) – that when used in combination, enables organizations to deliver rich, relevant, contextual and emotional product content to customers across channels in real-time.
Interested marketing, e-commerce, product management and IT professionals can register here:
Contentserv enables retailers and brands to develop groundbreaking product experiences of the future by fully exploiting the potential offered by advanced technologies. Our vision is to make the daily lives of marketers and product teams easier by providing them with an advanced, complete, business-focused platform emphasizing time to value.
By combining Product Information Management (PIM), Master Data Management (MDM), and Marketing Experience Management (MXM) into one single platform, Contentserv allows retailers and brand owners to offer the rich, relevant, and emotional product experiences that exceed their customers' expectations.
Learn more at https://www.contentserv.com/
Director Global Marketing Communications
T +49 8442 9253 800