Massive expansion of cloud business bolsters the company amid global pandemic
Ermatingen, Switzerland – September 01, 2020 – Contentserv, the world's leading provider of product experience management solutions, announces a positive outcome for the 2nd quarter of 2020. As expected, the pandemic did impact its growth expectations; nevertheless, the company can look back on a stable revenue base and encouraging highlights.
The new cloud-based edition of Contentserv's Product Information Management solution managed to make it to market within a short time. In the second quarter, more than 60% of all license sales were contracted with the new SaaS solution — representing a massive shift from on-premise to cloud. Over 50 well-known brands were thus able to find their way into the customer portfolio in the first half of the year, including Electrolux, KOKI with Metabo, and Seeberger.
At the same time, Contentserv was able to expand its global footprint with a 33 percent growth in its customer base in the USA and a comparable growth rate in the APAC region, which made it necessary to enlarge the local teams in line with the partner network.
The expansion of the C-Level team at the beginning of the year is also having a positive impact. Andreas Gerst, as CTO, and Claus Müller, as CFO, were able to introduce even more security and stability with the creation of new team structures, clear compliance guidelines and improved security concepts to support substantial growth.
As the newly elected TOP 100 Innovator 2020 in Germany, Contentserv was also able to reaffirm its role as an innovation leader. The scientifically based TOP 100 innovation competition evaluates both the innovation management and the innovation success of a company. Contentserv is recognized for its continuous focus on innovation.
"The current challenges in today’s market show that Contentserv is crisis-proof, thanks to its bold vision, innovative solutions and relentless mindset. Our outstanding implementation partners make a significant contribution to this success. While we focus on the development of relevant new solutions, we entrust the daily project business to our experienced partners", explains Armin Dressler, CEO of Contentserv.
Contentserv’s Partner-First strategy continues to support new customer onboarding processes, including the launch of its refreshed Business Solutions Academy platform for the professional enablement of its customers and partners. Contentserv Academy helps users get started fast with targeted online and onsite courses and certification for quicker time-to-value.
“Our success continues to guide us in the right direction. We are extremely pleased to achieve growth in the USA, which is one of the largest and toughest PIM market in the world. With experienced partners and a great team, we are confident in continuing to write our success story”, adds Steve Murphy, CRO of Contentserv.
Contentserv also celebrated the premiere of its first fully online Digital Readiness Virtual Summit in June — a half-day conference program offered in four languages over three days. More than 800 participants were able to choose from over 80 live sessions and on-demand offerings with project examples and best practices in e-commerce.
Contentserv enables retailers and brands to develop groundbreaking product experiences of the future by fully exploiting the potential offered by advanced technologies. Our vision is to make the daily lives of marketers and product teams easier by providing them with an advanced, complete, business-focused platform emphasizing time to value.
By combining Product Information Management (PIM), Master Data Management (MDM), and Marketing Experience Management (MXM) into one single platform, Contentserv allows retailers and brand owners to offer the rich, relevant, and emotional product experiences that exceed their customers’ expectations.
Learn more at https://www.contentserv.com/