In order to improve conversion and increase sales everyone in the FMCG market is making steps towards personalization or target audience segmentation. Unfortunately, so far, all efforts have still not transcended the 2-4% conversion ratio.
Embrace Product Experience to win in FMCG
In this webinar we will present our lessons learned and our vision on opportunities in FMCG. Our experts Mark Blockhuys and Harry van Rossum have personally been consulting on implementing PIM in FMCG for many years. They have developed a vision on how embracing product experience will boost your conversion rates and your sales significantly. They will challenge you to see what you can do to win the next battle in your marketplace.