With more people staying indoors to curb the spread of COVID-19, it’s no surprise that this new reality might change how and where people shop. Although only time will tell if these changes will be temporary or permanent, we can start to observe how the pandemic is affecting demographic shopping behavior.
The reality of this new pandemic took the world by surprise. People worldwide are still trying to adapt to the idea of prolonged indoor stays. So, now that we are all trying to avoid going out to shop in brick and mortar stores, how has this changed our approach in purchasing goods? Furthermore, will these adjustments establish new and lasting habits?
“By 2037 e-commerce will overtake traditional commerce.” That’s the harsh reality according to Nielsen in their report “Future Opportunities in FMCG Ecommerce”. The year 2037 might seem like it’s still far off, but it’s a reality that will surely come.
Google Manufacturer Center is a free tool that allows brands to promote their products across Google platforms (e.g. Google.com, Google Shopping, Google Now and Google Express).
The product page is where consumers land after a Google search, or clicking on an ad or a link on social media.
Twenty seconds. That’s the average amount of time consumers spend on a website, according to a study by the Nielsen Norman Group.
Brands and retailers must disrupt their existing business models in order to cater to the expectations and demands of today’s consumers – who want everything available in just a couple of clicks. Failure to do so puts their business at risk of going under, fast.
People crave for more personal experiences – even as they make purchasing decisions. A mind-boggling 92% of consumers trust a brand recommendation from another person rather than branded content.
It’s common knowledge that the later you launch your new product, the more opportunities, revenue and profits you squander to your competitors. If you’re struggling to get your product to market, you’re not alone. Approximately 79% of new products fail to make it to market on time.
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