How to make your products stand out online with Product Information Management
The lighting industry has evolved into so much more. Today, lighting isn’t just about illumination; it’s also a question of aesthetics, individual preferences, sustainability and even health. With so many options, it’s hard to make a purchase decision without knowing precisely whether a lighting system is suitable for a space and how it can be installed.
To make the right choice, customers need more detailed product information – at all relevant touchpoints. The more conclusively you can answer their questions, the higher their satisfaction. But providing the personalized and immersive online experiences customers expect isn’t an easy undertaking. That’s why a PIM system is becoming a critical tool if you want to stand out from your competitors, increase sales and retain your customers in the long term.
Download this fact sheet today to learn more about how Product Information Management can help you make your products stand out online, including:
Requirements from B2C and B2B consumers
How PIM brings product information to the spotlight