Manufacturers must undergo a digital transformation to remain competitive and relevant. They must be faster in everything from creating new sources of value to transparent and sustainable sourcing. But they also need to have a strong omnichannel presence and provide consumers direct access to their brand 24/7. Moreover, in the age of “experiences”, manufacturers must excel in providing groundbreaking product experiences. Front and center of these activities is data.
In “Manufacturing in the Digital Age — How Data is Driving Your Business”, learn:
Where to start in leveraging your data for success
The kinds of content consumers engage with
The role of product experience management (PXM) in future-proofing your business