Direct-to-Consumer (D2C)

The Upside of Going Direct

The re-entry of D2C has disrupted e-commerce. It leveled the playing field for all brands – big, small, new or old.  Brands that braved embracing D2C are now taking control of how consumers experience their brands - and they are reaping the rewards because of it.

In the brief “D2C: The Upside of Going Direct”, discover:

  • Current trends surrounding D2C
  • The benefits and challenges of embracing a D2C strategy
  • How D2C impacts the manufacturer-retailer relationship
  • The importance of product content to D2C success
  • The future of D2C

 

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