Unique for IT Needs
IT and Master Data Management (= MDM) has long been introspective
Find sources of data across the organization. Unify them with a common taxonomy and attribute model. Create Golden Records, maximize data quality, and ensure process security. Connect all of the systems back together. Done. But why are Marketing and the other business departments not using it?
While the IT problem could be solved, business users across the organization seem to have a lack of understanding and acceptance. But why?
Classic MDM systems are complex and complicated. They look exactly like large ERP systems: Rigid unattractive and not user-friendly – but solving the IT organizational purpose.
With CONTENTSERV you can do both
Build a strategic hub for master data management, creating one publication engine that centralizes complex and error-prone publishing – while at the same time, inspiring business users across the organization.
With ergonomic, intuitive and attractive user interfaces and built-in best practice functionalities, you can also prepare master data for future needs in order to secure a sustainable competitive advantage by ensuring a superior customer experience.
Next generation Master Data Management is extrospective. It is about providing consistent, meaningful and context-optimized master data to every channel and every customer need that one might think of.