sera boosts its marketing turbo: Full steam ahead!

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sera setzt auf Marketing-Software von Contentserv

sera explores new horizons and expands its communication

Sera is an internationally well-known manufacturer of aquariums, terrariums and garden ponds. The company now optimizes its marketing with the innovative software by Contentserv.

Rohrbach/Ilm: 26.08.2015 – sera, successful supplier of aquarium-related products for more than 40 years, is now banking on the innovative Marketing Information Management (MIM) solution by the software producer Contentserv to optimize the provision of data such as images, product texts and videos. In addition, sera is entering into new markets while also further expanding its online business. The web-based Marketing Information Management solution by Contentserv will replace various isolated applications and not only ensure more flexibility but also secure the quality and timeliness of data via automated workflows.

For an underwater world according to nature

Sera has quickly become one of the most important manufacturers of aquarium products worldwide, and international demand is growing for sera quality “made in Germany”. Company founder Josef Ravnak and his wife Anny have a clear vision of promoting aquarium-related hobbies. Inventive genius, commitment and maximum quality have enabled sera to establish a strong position on the market over the past 40 years. More importantly, the company has developed a complete program of perfectly matched and coordinated products for fresh and salt water aquariums, garden ponds and terrariums. True to the motto “for an underwater world according to nature”.

In addition, an innovative team of biologists and chemists is diligently working on the continuous development of new products and quality assurance.

Heading for new shores in marketing

This innovative spirit can also be found in sera’s marketing department: With a presence in more than 80 countries worldwide, sera has now decided to introduce a Marketing Information Management System (MIM) which will manage all assets such as images, videos and product text via the fully integrated Media Asset Management (MAM) and Product Information Management (PIM) before efficiently distributing the data across all channels. The Contentserv Translation Management also makes the handling of language variants quicker and more efficient.

This new software will replace the previous isolated solutions. The individual process support via workflows will not only be a huge time saver but also secure the data quality. In addition, fixed design templates will ensure the company’s corporate identity across the world.

Contentserv will implement this project at sera in cooperation with its implementation partner SDZeCOM.

For more information on the CONTENTSERV solutions, please visit us at

sera boosts its marketing turbo: Full steam ahead!Carra Enthaler13. July 2016 May 7th, 2018
Sandra Skultety - Lead Marketing

Press Contact

Sandra Skultéty
Head of Global Multichannel Marketing

Oberneuhofstr. 3
CH-6340 Baar

T +49 8442 9253-905


Contentserv’s leading software solutions provide retailers and brand manufacturers the ability to organize and optimize their product content centrally. In doing so, they enable customers to provide a unique, emotionally-engaging product experience across all touchpoints.

The Product Information Management (PIM) system by Contentserv ensures efficient, appealing product communication and digitalizes marketing processes, which increases data quality and meaningfulness. The innovative Contextual MDM specializes in managing extensive product ranges including those with local differentiations, enabling unique, tailor-made product experience in real-time across all channels.

More than 300,000 users in 89 countries use Contentserv’s technology-leading software solutions, which have been recognized multiple times by international analysts as leading solutions. There is a reason why Contentserv is one of the 10 TOP innovators and strong performers in the PIM area.