Gartner® Market Guide for Product Information Management Solutions

Download Gartner® PIM Market Guide

Product data today is more complex than ever. Traditional PIM solutions are no longer enough to manage the evolving demands of omnichannel commerce. Businesses must move beyond static data management and adopt a Product Experience Management approach (PXM)—one that automates, optimizes, and continuously enhances product content.

The 2025 Gartner® Market Guide for PIM outlines key market trends and essential capabilities that modern PIM solutions must provide, including:

• AI-driven automation is transforming PIM into an intelligent, self-optimizing system.
• Digital shelf analytics (DSA) ensures product content is continuously optimized across all channels.
• Closed-loop feedback is now essential for brands that want to refine their product experiences in real time.