Product Experience with CONTENTSERV CS16.0 EE

Contentserv presents Release CS16.0 EE of its Marketing Software Solution

The new release CS16.0 EE by software vendor Contentserv scores with enhanced usability and efficient functions for a new Product Experience and Multichannel Management.

June 17th, 2016 – On the 10th of June the software vendor Contentserv published its new release CS16.0 EE of the marketing software solution with the same name. At this point, only the retail template is available with other verticals following suite in October 2016.
The highlights of the current release will be briefly presented here. It is noteworthy that quite a few customers have been productively using the new release during alpha and beta test phases before its official release date.

Customer Experience in 3 Steps

Product Experience is now provided in 3 steps. It is now easily possible to ensure a truly tailormade customer experience even for the largest product assortments:

1. Contextualize everything: Image, description, price, technical data, tables, relationship – anything can be contextualized for optimized marketing. Manage motives with optimized media asset variants. Create content that adjusts and focusses to your audience’s needs.

2. Persona and situation management: Create buyer persona to highlight typical audience profiles, create situations to set up typical environmental parameters.

3. Preview for context and audience: At any given time, a preview shows in Contentserv: How will a given buyer persona see the content in a specific situation.

Product ExperienceProduct ExperienceReal-time Delivery for a real Product Experience across all channels

Realtime delivery is a huge technological challenge. We make it work safely on the technical side with the new release Contentserv CS16.0 EE. On the technology side we have unlimited scalability by cluster technology and on the practical working with easy to use processes and interfaces. Proven and tested.

Product ExperienceMany usability improvements, performance tunes and other tweaks

Besides these major features, we are providing numerous usability improvements, performance optimizations and other features and tweaks to make using Contentserv a fast and easy experience.

Please log in with your service area account to access the complete CS16.0 EE release notes.

Sandra Skultety - Lead Marketing

Press Contact

Sandra Skultéty
Head of Global Multichannel Marketing

Werner-von-Siemens-Straße 1
85296 Rohrbach/Ilm

T +49 8442 9253-905

About Contentserv AG

Contentserv is a technology leader in the areas Product Information Management and Digital Asset Management. The company’s holistic marketing software solution facilitates the daily work in marketing for thousands of users: all marketing processes are streamlined, which leads to considerable savings in costs and time. For quick and consistent communication across all channels – online as well as offline. Focus and Statista have rated Contentserv as an outstanding solution. The software provider has been active on the market for more than 15 years and takes pride in a wealth of experience gained through hundreds of projects.