Marketing Power Conference
October 25th and 26th 2016

One Small Step for You – One Giant Leap for Your Marketing.

With great excitement we look back on our successful Marketing Power Conference 2016. With a record-breaking 300 registrations, the event was once again fully booked.

And with good reason: More than 30 expert lectures, including top keynotes from well-known CONTENTSERV customers and Partners, packed with current best-practice examples and presentations covering trending topics in Marketing and IT. In addition to the topic Customer Experience, were also topics like Marketing Engineering - the interlinking of Marketing and IT.

For example, Dr. Pascal Rheinert from Villeroy & Boch explained steps that need to be taken within the digitalization process and Robby Remmerie from Novatech showed how listening can lead the way from brand experience to customer experience.  And that's not all: Erwin Müller, Vaillant, SC-Networks and many more shared their exclusive knowledge with our guests.

Through a wide-ranging agenda, guests at the Marketing Power Conference could learn everything that they needed to know about successful digitalized Marketing - not only through lectures, but also in Workshop sessions as well as having plenty of opportunities for Networking.
 
And with that, another successful Marketing Power Conference has come to an end. Will we see you again next year? We hope so!
 

Save the date: October 17th - 18th, 2017 in Rohrbach

 

 

Impressions of Marketing Power Conference

Selected presentations of Marketing Power Conference

Digitalisierung und Empowerment für Ihren Marketingerfolg
Digitalisierung und Empowerment für Ihren Marketingerfolg

Digitalisierung und Empowerment für Ihren Marketingerfolg

Presentation of Patricia Kastner – CONTENTSERV AG

Die perfekte Customer Experience als nachhaltiger Wettbewerbsvorteil
Die perfekte Customer Experience als nachhaltiger Wettbewerbsvorteil

Die perfekte Customer Experience als nachhaltiger Wettbewerbsvorteil

Presentation of Armin Dressler – CONTENTSERV AG

Live-Einblicke in die CONTENTSERV Software – für Interessierte und Einsteiger
Live-Einblicke in die CONTENTSERV Software – für Interessierte und Einsteiger

Live-Einblicke in die CONTENTSERV Software – für Interessierte und Einsteiger

Presentation of Michael Henrichs – CONTENTSERV GmbH Nord-West

Preview zum neuen Onboarding-/Lieferanten-Portal
Preview zum neuen Onboarding-/Lieferanten-Portal

Das neue Onboarding Portal

Presentation of Armin Dressler – CONTENTSERV AG

Produktdaten mit Brief und Siegel - wie Daten-Qualität bei jedem ankommt
Produktdaten mit Brief und Siegel - wie Daten-Qualität bei jedem ankommt

Kundenprojekt: Vaillant – Produktdaten mit Brief und Siegel – wie Daten-Qualität bei jedem ankommt

Presentation of Helge Hintze – VAILLANT GROUP

Content Marketing dank integriertem CMS – Jede Stunde eine neue Einkaufswelt!
Content Marketing dank integriertem CMS – Jede Stunde eine neue Einkaufswelt!

Content Marketing dank integriertem CMS – Jede Stunde eine neue Einkaufswelt!

Presentation of Stephan Wehrle – OXID eSales AG

Erfolgsfaktoren im Multichannel- E-Commerce
Erfolgsfaktoren im Multichannel- E-Commerce

Erfolgsfaktoren im Multichannel- E-Commerce

Presentation of Oliver Kling – dotSource GmbH

Digitale Visualisierung: CGI erweitert den kreativen Horizont
Digitale Visualisierung: CGI erweitert den kreativen Horizont

Digitale Visualisierung: CGI erweitert den kreativen Horizont

Presentation of Ralf Jung – Laudert GmbH + Co. KG

Customer Experience - die Globalisierung Ihres Contents
Customer Experience - die Globalisierung Ihres Contents

Customer Experience - die Globalisierung Ihres Contents

Presentation of Michael Hecker – Lionbridge Deutschland GmbH

Content is King - doch wer ist Kong?
Content is King - doch wer ist Kong?

Content is King - doch wer ist Kong?

Presentation of Albrecht Heidinger – STAR PUBLISHING GmbH

Personalisierung - Relevanz - Conversion
Personalisierung - Relevanz - Conversion

Personalisierung - Relevanz - Conversion

Presentation of Stefan Herold – Osudio Deutschland GmbH

Die Customer Experience Platform - Chancen und Herausforderungen
Die Customer Experience Platform - Chancen und Herausforderungen

Die Customer Experience Platform - Chancen und Herausforderungen

Presentation of Markus Neumann – mediawave internet solutions GmbH

Marketing Power - Power Marketing: Das Marketing-Fitness-Programm
Marketing Power - Power Marketing: Das Marketing-Fitness-Programm

Marketing Power - Power Marketing: Das Marketing-Fitness-Programm

Presentation of Dr. Marco Olavarria – Kirchner + Robrecht GmbH

Qualität, die von Herzen kommt. ELTEN PIM-Projekt.
Qualität, die von Herzen kommt. ELTEN PIM-Projekt.

Best Practice: Qualität, die von Herzen kommt. ELTEN PIM-Projekt

Presentation of Reiner Drewes – ELTEN GmbH

Was hat Fischfutter mit Batterien gemeinsam?
Was hat Fischfutter mit Batterien gemeinsam?

Was hat Fischfutter mit Batterien gemeinsam?

Presentation of Dirk Huntemann – Spectrum Brands Europe – Tetra GmbH

Novatec - from Brand Experience to Customer Experience
Novatec - from Brand Experience to Customer Experience

Novatec - from Brand Experience to Customer Experience

Presentation of Robby Remmerie – Novatech International N.V.

Best Practice PIM-Auswahl: Das passende System effektiv und zukunftsfähig ermitteln
Best Practice PIM-Auswahl: Das passende System effektiv und zukunftsfähig ermitteln

Best Practice PIM-Auswahl: Das passende System effektiv und zukunftsfähig ermitteln

Presentation of Martin Himmel – ecom consulting GmbH

PIM für GEDORE. Auch ein Werkzeug fürs Leben.
PIM für GEDORE. Auch ein Werkzeug fürs Leben.

PIM für GEDORE. Auch ein Werkzeug fürs Leben

Presentation of Ludger Busch - GEDORE Werkzeugfabrik GmbH & Co. KG


OUR AGENDA – OCTOBER 25th, 2016

10:30 - 11:00

Registration and Welcome Drink 

11:00 - 11:15

Opening & Welcome Address
Patricia Kastner – CONTENTSERV AG, Michael Kugler – CONTENTSERV GmbH & Dr. Marco Olavarria – Kirchner + Robrecht GmbH

 

Michael Kugler

Dr Marco Olavarria Kirchner Robrecht

 

11:15 - 12:00
Conference Area 1   Contentserv_Kundenlogos_OF_contentserv
Keynote: A small digital step for your marketing – a giant leap for your company. Digitalization of your Marketing and Empowerment of your Success.
Patricia Kastner – CONTENTSERV GmbH
  Referent_Patricia_Kastner_Contentserv_400x400_4

 

12:00 - 12:45
Conference Area 1  
Keynote: Product Data, signed and sealed – delivering Data Quality every time.
Helge Hintze – Vaillant Group Business Services GmbH
 

 

12:45 - 13:30

Middays Snacks in the Partner-Customer-Lounge

13:30 - 14:10

Conference Area 1

   
A glimpse into the brand new CONTENTSERV Version CS 16.0 – for Specialists and Experts
Alexander Wörl – CONTENTSERV GmbH
  Referent_Alexander_Woerl_Contentserv_400x400_4

 

 

Conference Area 3

   
Live Insights into the CONTENTSERV Software – for Beginners and Enthusiasts
Michael Henrichs – CONTENTSERV GmbH
  Michael Henrichs, CONTENTSERV GmbH

 

14:15 - 16:10
Conference Area 1 – Multichannel eCommerce    

B2B Commerce for traditional SMEs - Papier LIEBL and Intershop
Wolf Sternberg – Papier LIEBL GmbH by Intershop

   referent_wolf_sternberg_intershop_400x400_4
Content Marketing thanks to integrated CMS -  A whole new shopping world every hour!
Stephan Wehrle – OXID eSales AG
  Referent_Stephan_Wehrle_OXIDeSales_400x400
Success Factors in Multichannel eCommerce
Oliver Kling – dotSource GmbH
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Conference Area 2 – Multichannel Digital

   

Digital Visualization: CGI expands Creative Horizons
Ralf Jung – Laudert GmbH + Co. KG

  Referent_Laudert_Jung_Ralf_Contentserv_400x400

Self-Service During Data Preparation – Talend Data Prep
Thomas Steinborn - Talend Germany GmbH

   referent_thomas_steinborn_talend-400x400
Customer Experience - How to go Global with Content
Michael Hecker – Lionbridge Technologies
   michael_hecker_lionbridge_400x400

 

 

Conference Area 3 – Multichannel Classic

   

Content is King – but who is Kong?
Albrecht Heidinger Leiter Consulting - STAR PUBLISHING GmbH

  Referent_Heidinger_Albrecht_Contentserv_400x400 
Personalization - Relevance - Conversion
Stefan Herold – Osudio Deutschland GmbH
   Referent_Stefan_Herold_Osudio_400x400
Data Quality: Importance, Opportunities and Risks in Multichannel
Oliver Frömmer – SDZeCOm GmbH & Co. KG
  Referent_Froemmer_Oliver_Contentserv_400x400

 

16:10 - 16:50

Coffee Break in the Partner-Customer-Lounge

16:50 - 17:20
Conference Area 1  Contentserv_Kundenlogos_MF_Evalanche Contentserv_Kundenlogos_MF_E-Raumwerk
Keynote: Relevance and Scalability - On the path towards a generalized Lead Management Process
Marcus Köhler - e-raumwerk by SC-Networks
   referent_marcus_koehler_evalanche_e-raumwerk_400x400

 

17:20 - 17:50
Conference Area 1   CS_Villeroy

Keynote: Digitalization – Making Right Steps that Count. Lessons Learned and Next Steps
Dr. Pascal Rheinert - Villeroy & Boch AG

   referent_dr-_pascal_rheinert_villeroy_400x400

 

17:50 - 19:00

Conference Area 1

Workshop Sessions: Digitalization and Lessons Learned
In parallel, small groups will work together to develop strategies for the best possible digitalization.

19:00 - Open End

Power Night with Cocktails to set the mood, a Buffet, the Star Award Ceremony and Claudio Gnann (nominated Artist of the Year)

  Referent_Claudio_Gnann_Zauberer_400x400

OUR AGENDA – OCTOBER 26th, 2016

08:45 - 09:15

Registration and Welcome Drink

09:15 - 09:30

Opening & Welcome Address
Patricia Kastner – CONTENTSERV AG, Michael Kugler – CONTENTSERV GmbH & Dr. Marco Olavarria – Kirchner + Robrecht GmbH

 

Michael Kugler

Dr Marco Olavarria Kirchner Robrecht

 

09:30 - 10:00
Conference Area 1   Contentserv_Kundenlogos_OF_contentserv

Keynote: One giant step ahead: The Perfect Customer Experience as a Sustainable Competitive Advantage
Armin Dressler – CONTENTSERV GmbH

  Referent_Armin_Dressler_Contentserv_400x400_4

 

10:00 - 10:50
Conference Area 1    

Keynote: Challenge Customer Experience in Retail. Vision, Strategy and Project Insights: An Example from EDEKA
Peter Gross - Strategy Consultant for EDEKA and EnBW

   referent_peter_gross_strategieberater-400x400

 

10:50 - 11:30

Coffee Break in the Partner-Customer-Lounge

11:30 - 13:25

Conference Area 1 – Marketing 2.0

   

Millennial DNA - What today's customers expect
Sven März – Salesforce Commerce Cloud

  Referent_demandware_Sven_Maerz_400x400

The Customer Experience Platform - Opportunities and Challenges
Markus Neumann – mediawave internet solutions GmbH

   referent_markus_neumann_mediawave-400x400

Marketing Power - Power Marketing: A Marketing Fitness Program
Dr. Marco Olavarria - Kirchner + Robrecht GmbH

   Referent_Dr-Marco-Olavarria_Kirchner-Robrecht_400x400

 

 

Conference Area 2 – Best Practice

   

Quality that comes from the heart. The ELTEN PIM Project.
Reiner Drewes - ELTEN GmbH

  referent_reiner_drewes_elten_400x400 

Best Practice PIM: How to find the right system - effectively and future-proof
Martin Himmel - ecom consulting GmbH

   referent_martin_himmel_mpc_400x400

PIM for GEDORE. A Tool for Life.
Ludger Busch - GEDORE Werkzeugfabrik GmbH & Co. KG by media office

   Referent_Ludger_Busch_400x400
 

Conference Area 3 – CS Technology Corner

   

Function Overview in Detail - CONTENTSERV CS 16.0 Release
Alexander Wörl - CONTENTSERV GmbH

  Referent_Alexander_Woerl_Contentserv_400x400_4

Basics of the new GUI Framework
Peter Powalla - CONTENTSERV GmbH

  Referent_Powalla_Peter_Contentserv_400x400

CS 16.0: The New Dashboard – The Cockpit for Your Users
Alexander Wörl – CONTENTSERV GmbH

  Referent_Alexander_Woerl_Contentserv_400x400_4

 

13:25 - 13:55

Midday Snacks in the Partner-Customer-Lounge

13:55 - 15:10

Conference Area 1 – Marketing 2.0

   

Lead Management – from Planning to Implementation
Fabian Benkert – Vogel Business Media GmbH & Co. KG

   Referent_Fabian_Benkert_Vogel_400x400

Are you giving your visitors what they want?
Ivo Bronsveld – Hippo B.V.

(Presentation in English)

   Referent_Ivo_Bronsveld_Hippo_400x400-2

 

 

Conference Area 2 – Best Practice

   
Introducing CONTENTSERV into the Erwin Müller Group
Michael Schneider - Erwin Müller Group by SDZeCOM
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What does fish food have in common with batteries?
Dirk Huntemann – Spectrum Brands Europe – Tetra GmbH
   Referent_Dirk_Huntemann_Sepctrum-Brands_400x400

 

 

Conference Area 3 – CS Technology Corner

   

Insights into the Data Quality Rodmap -Quality Management with transparent product data workflow
Arnim Roth – CONTENTSERV GmbH

   referent_arnim_roth_contentserv_400x400_4

CS16.0 User Knowledge Interface – How to Easily Connect to Other Systems
Alexander Wörl – CONTENTSERV GmbH & Hagen Schneider – SAWS

  Referent_Alexander_Woerl_Contentserv_400x400_4Referent_Hagen_Schneider_400x400

 

15:10 - 15:50

Coffee Break in the Partner-Customer-Lounge

15:50 - 16:30
Conference Area 1   Contentserv_Kundenlogos_OF_novatech

Keynote:
Novatech - from Brand Experience to Customer Experience
Robby Remmerie – Novatech International

(Presentation in English)

  Referent_Robby-Remmerie_Novatech_400x400

 

16:30 - 17:20

Conclusion with fruity energy drinks

17:20

End of Conference Day 2


Platin-Partners

Evalanche Logo
Evalanche Logo

SDZeCOM is one of CONTENTSERV‘s experienced system integration partners. SDZeCOM has already received CONTENTSERV’s StarAward 5x for innovative and complex projects; 2015 they were nominated „Best Partner“. With an INNOVATIONS PRIZE-IT in the area of Consulting, SDZeCOM is excellent and thus, on the IT Best List. The Group of Analysts rates SDZeCOM on the Marketing Performance Wheel (MPW) 2016 as Top Providers in the areas PIM, MAM and Publishing.


Gold-Partners

Salesforce Commerce Cloud Logo
Salesforce Commerce Cloud Logo

Salesforce Commerce Cloud enables commercial enterprises to optimize continually positive customer experiences across all distribution channels - online, in social media and in stationary retail. The Commerce Cloud offers tailor-made shopping experiences that cover every stage from purchase via delivery all the way up to customer services. As a result, consumers identify stronger with brands, become loyal customers and the conversion rate increases. In addition, the integrated Predictive Intelligence Functionality and a strong Partner Ecosystem contribute towards strengthening both customer satisfaction and growth- from the planning stage via the launch of trading activities and beyond.  

dot-Source logo
dot-Source logo

dotSource, that’s more than 130 digital natives working together on one vision: enabling companies to take the way towards the digital future of marketing and sales. dotSource GmbH has been supporting companies from Germany, Austria, and Switzerland in their digital transformation and the internet presentation of their brands since 2006.  From e-commerce consulting, through to the development and implementation of innovative e-commerce concepts right up to continuing company support after the go-live – according to the vision »Digital Success right from the Start« dotSource offers a comprehensive range of services and holistic expertise across all aspects of the digitalisation of marketing and sales. Companies with large, sometimes multinational online projects, such as Swarovski, Cornelsen, hagebau, Würth, and Music Store, rely on our services. With its ground-breaking solutions, dotSource has been able to establish itself as one of the leading e-commerce agencies in German speaking Europe. Further information at www.dotSource.com.

Laudert logo
Laudert logo

With more than 370 employees in Germany (70 of which work in IT), Laudert is a strategic and operative partner for all facets of product communication. The business divisions Laudert Studios and Digital Printing also benefit from the efficient combination of media production and IT expertise. The Market Performance Wheel has rated Laudert one of the most powerful implementation partners for media IT projects on the market.

Media Office logo
Media Office logo

Our long-standing implementation partner media office gmbh has stood by us during many successful CONTENTSERV projects and contributes with holistic solutions for the efficient design of marketing processes. With competencies in: Data Management, E-Commerce and Multichannel Publishing, the media service provider supports their customers through active involvement in order to sustainably reduce time and amount of work.

saws logo
saws logo

After almost 15 years of experience with CONTENTSERV, SAWS GmbH & Co. KG produces a diverse yet profound range of knowledge and services comprising technical conception, programming, implementation and user support during and after project completion, as well as the hosting of CONTENTSERV platforms. In addition, SAWS GmbH & Co. KG is the expert when it comes to interface development.

SDZeCom logo
SDZeCom logo

SDZeCOM is one of CONTENTSERV‘s experienced system integration partners. SDZeCOM has already received CONTENTSERV’s StarAward 5x for innovative and complex projects; 2015 they were nominated „Best Partner“. With an INNOVATIONS PRIZE-IT in the area of Consulting, SDZeCOM is excellent and thus, on the IT Best List. The Group of Analysts rates SDZeCOM on the Marketing Performance Wheel (MPW) 2016 as Top Providers in the areas PIM, MAM and Publishing.

oxid Logo
oxid Logo

The OXID eSales AG is a well-known provider of E-Commerce solutions. Companies like Deutsche Post, Edeka, Schiesser or Metabo operate online shops on the OXID Platform. This platform is known for its high level of flexibility, individuality and quality. What makes OXID eSales unique, is the sum of what the company calls the OXID ecosystem: each individual employee, unique customers, over 150 certified partners, a community that is active both day and night, its highly valued service, the helpful support team and the knowledge transferring academy. The advantages: a high speed of innovation, high-value developments and long-term investment security.

Osudio Logo
Osudio Logo

OSUDIO – one of the biggest omnichannel specialists in Europe, offers within the E-Business sector, excellent PIM (Product Information Management) and Print-Publishing service packages: strategy, user experience and design, consulting, implementation and integration as well as hosting and system/process optimization from a single source.

HIPPO Logo
HIPPO Logo

Hippo is on a mission to make the digital experience more personable for every visitor. We’re redefining the CMS space by engineering the world’s most advanced content performance platform, designed to help businesses understand their visitors – whether they are known or anonymous – and deliver the content they value in any context and on any device.

Content is the backbone of online business. Hippo was built to help businesses understand which content matters to their audiences, and deliver optimal and personable digital experiences based on this knowledge. By providing continuous insights into your audiences’ engagement with your content, Hippo provides tangible metrics on your content’s performance in supporting your business goals. From gaining deeper understanding of your existing personas, to identifying new ones, Hippo empowers you to respond to and optimize every customer journey.

talend Logo
talend Logo

Silver-Partners

Intershop Logo
Intershop Logo

When Intershop presented in 1994 the first webshop in history, nobod ycould have guessed just to what extent this invention would change the world. Today, Intershop is the only independent supplier of enterprise solutions for omnichannel commerce in the world. More than 300 large and medium-sized companies around the globe benefit from our innovations. Among these companies are HP, BMW, Bosch, Mister Spex and Deutsche Telekom.

parsionate Logo
parsionate Logo

No images in your online shop? Long catalog production times? Complicated processes? Parsionate supports you by successfully implementing Omnichannel Commerce: with comprehensive consulting, best know-how in leading software solutions and successful implementation. The team includes experienced consultants for E-Commerce, Omnichannel and MDM / PIM as well as system architectures and technical consultants.

priint logo
priint logo

WERK II is a market leader in Multichannel Publishing solutions with over 25 years of pioneering in the area of Database Publishing. WERK II stands for high innovative strength through cutting-edge software development. With its priint Group subsidiaries in the USA, UK, France, Germany, Poland and Japan, WERK II offers with its product the print:suite, the only globally available publishing platform for product communication to date.

Logo Lionbridge
Logo Lionbridge

As the world’s largest marketing localization firm, Lionbridge combines language expertise and operational capabilities to enable more than 800 world-leading brands to engage their global customers with the greatest impact.  We provide industry-leading translation and localization services, as well as highly scalable global marketing solutions to fuel customer loyalty, enhance client service, ensure brand messaging and drive global growth.  By leveraging our global operating model, flexible approach to technology and deep language and cultural expertise to support global marketing execution, brands are able to deliver local relevance on a global scale.


MEDIA-Partners

Logo Absatzwirtschaft
Logo Absatzwirtschaft

There are approximately 90,000 decision makers in marketing that have a sizable budget at their disposal. The magazine for marketing absatzwirtschaft reaches 70,000 of these decision makers in management, marketing, distribution, sales, product management and communication every month. With our special editions, our website, newsletters and events, we offer you a comprehensive portfolio that enables you to reach this target group with your messages.